Smooth Jazz 92.7 Flipping Formats

[jackandcoke]

LOL. Okay, okay--I'm wrong. Or more importantly, I'm way too old to count--whether I'm in the Classic Rock demo or not. So I'll acknowledge that anyone who recognizes "Starview" and "92.7" as being attached--and conveying "rock"--is likely already dead and/or of no ratings value.

At the same time, I'd still say it's a cool flip--and if nothing else, conveys "different."

Which gets us to the meat of the matter. Slapping the same tired old 450-or-600-or-800 songs on the SOB, branding it as "Classic Rock," and expecting it to generate any kind of audience is just radio's version of mental masturbation.

So let's hope they have some creativity and give us all something to be excited about.

It could happen.

 

[TODDMAYOR]

thats funny about the bumper stickers way back when the waeb and wraw stickers were a major pain in the a$$ to get off. although in lower allen twp a few years back i used to see an old plymouth horizon with a sunny 99 sticker lol

 

[Alan Criswell]

I couldn't remember if Starview was used on the air at that time but I do recall it wasn't on the bumper stickers. Know why I have this amazing recall about a bumper sticker? Because I still occasionally see one! They must have been hell to get off!

I'll soon be receiving old promo items, including bumper stickers. I'll scan one and send you a copy.

The last item I saw on the street was a t-shirt. October 2008, a young guy setting across from Chameleon Club was wearing one of the SR927S t-shirts. He said he wasn't familiar with the station, but he liked the shirt and bought it... at a thrift shoppe. 8)

 

[DToTheJ]

From the sounds of this article in the local Harrisburg paper, Paul Scott didn't get canned with the new format...

Another reason why Hall is (or should be) one of the more employee-friendly radio groups.

 

[bossjock 56]

The problem for them will be signal. It is so weak in many areas that on a humid or foggy morning, other stations drift in....like one of Dan Snyder's ESPN rim shots near DC, which was causing heavy interference in southern parts of the region. When the "skip" kicks in....these "Class A's" get gobbled right up.

 

[BrotherBrian]

Wow, there are so many memories flooding my mind reading about the old Starview 92! Programming Starview was definitely the peak of my mediocre career! As far as the brand goes, before stations started to use monikers like Froggy, Sunny, Kool, etc.. we had a memorable brand name nobody else could touch. Were it not for all the ownership and format changes over the years, I think the station could have evolved and remained relevant to new generations. By the time WTPA came along and wiped us off the map, we'd achieved record ratings and sales. We had a wide variety of heavily dayparted music with news and lifestyle features from NBC's The Source. We successfully raised the demographics and added females. WTPA did "modal" rock - 50,000 watts of headbanging and made a splash, but I think we could have made adjustments and competed with them quite nicely after a couple of books. Alas, we never had the chance. The staff's enthusiasm and dedication were tops, and I'll always remember Starview 92 as the best of all possible radio worlds. Jack Quigley, Steve George, Linda Sampedro, Mark Adams, Deb Turner, Dave Powers, Jim Haurylko, Lisa Richards - I love you all!

Jeff Hunt
("Brother Brian")