J
jt1120
Guest
"SMOOTH JAZZ 104.7" (THE OASIS) has just signed on FM translator W284BQ in DETROIT. The station simulcasts on 107.5 WGPR HD-2. For SJ fans, that could be a good thing (IF you are one of the seven people in Detroit that has HD radio), but it's being brought back by the same idiot who has singularly killed the format across the country to begin with! Broadcast Architecture and it's honcho Allen Kepler have put a network together with Kenny G and Dave Koz hosting radio shows (didn't know they went to Specs Howard) and summarily got dozens of local radio hosts fired.
This is the guy that says "Just My Imagination" is Smooth Jazz. The reason this format has flopped all acorss the country is because HE dictates what is and is not SJ. He says people don't like the flute, so that's why his stations don't play Alexander Zonjic. Plan on one Kenny G song PER HOUR! He says what songs are SJ regardless, because as he puts it "they test well." If you ask me, sure, I like the Temptations, but it isn't what I listen to a SJ station for! You are not meeting the expectations of the listener! You are confusing the listener, and that's why countless SJ stations across the country have abandoned the format.
If a station wants to do this format correctly, the first thing you do is NOT take any calls from Broadcast Architecture and program your station IN HOUSE! And for goodness sake, play SJ and not a bunch of watered down pop vocals! Check out smoothjazz.com or smoothjazznow.com and you'll see the difference.
This is the guy that says "Just My Imagination" is Smooth Jazz. The reason this format has flopped all acorss the country is because HE dictates what is and is not SJ. He says people don't like the flute, so that's why his stations don't play Alexander Zonjic. Plan on one Kenny G song PER HOUR! He says what songs are SJ regardless, because as he puts it "they test well." If you ask me, sure, I like the Temptations, but it isn't what I listen to a SJ station for! You are not meeting the expectations of the listener! You are confusing the listener, and that's why countless SJ stations across the country have abandoned the format.
If a station wants to do this format correctly, the first thing you do is NOT take any calls from Broadcast Architecture and program your station IN HOUSE! And for goodness sake, play SJ and not a bunch of watered down pop vocals! Check out smoothjazz.com or smoothjazznow.com and you'll see the difference.