The Smooth Jazz format on 96.3 never gained an audience because true jazz fans figured out almost immediately that there wasn't going to be much jazz on the station. The Van Morrison and BB King vocals were available elsewhere. Smooth Jazz as a format has always done best in markets with a sizable African-American population, which Madison is not. Smooth Jazz is currently the Fastest Dying format in radio. Stations all over the country are dropping it....just today, it was Atlanta. A couple of months ago, it was Philly. There have been many others in-between, so don't expect to hear it here.