I guess I'm the first one to break this. Bennett Broadcasting has flipped their 5,000 watt AM station at 1560 AM in Seattle to the Smooth Jazz Network.
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Smooth Jazz returns to Seattle on an AM station
- Thread starter Interstate 78
- Start date
Coverage map looks grim. Asking Smooth Jazz listeners to buy off on AM is a long shot to start with, but with a spotty signal in Seattle proper?
If you want to hear better go to Carol Handley's "smoothinseattle.com". Good stuff! I know it's not "radio" but anything other than dead air is much more acceptable than BA.
Agreed with SmoothInSeattle.com....it's very good.
No radio station or streaming station is going to please 100% of us...100% of the time. But, Carol's streaming station is really decent, IMHO.
And, NAC/SJ on AM is better than none at all. Hopefully their sales staff will learn the lifestyle/psychographics of the audience so they can successfully develop advertisers.
NAC/SJ in most large markets used to cume 100,000 to 300,000 different weekly listeners...even if that only netted a 1% or 2% share in total audience. That's more than enough listener cume to satisfy the majority of local-direct businesses. But, that too is the problem: most of the NAC/SJ stations of past decades expected to compete for ad agency ad dollars and watered down their music...including lots of AC vocals, in an attempt at bigger ratings.
Niche formats are, IMHO, like sports: best-supported by business owners who are fans of the format....or at least are willing to give their ad flights a chance at success....and didn't care that much about ratings.
I think the lack fully-trained, skilled sales staffs is any niche format's biggest weakness. (I sold radio advertising for 30+ years after my on-air years....I know the drill, believe me).
No radio station or streaming station is going to please 100% of us...100% of the time. But, Carol's streaming station is really decent, IMHO.
And, NAC/SJ on AM is better than none at all. Hopefully their sales staff will learn the lifestyle/psychographics of the audience so they can successfully develop advertisers.
NAC/SJ in most large markets used to cume 100,000 to 300,000 different weekly listeners...even if that only netted a 1% or 2% share in total audience. That's more than enough listener cume to satisfy the majority of local-direct businesses. But, that too is the problem: most of the NAC/SJ stations of past decades expected to compete for ad agency ad dollars and watered down their music...including lots of AC vocals, in an attempt at bigger ratings.
Niche formats are, IMHO, like sports: best-supported by business owners who are fans of the format....or at least are willing to give their ad flights a chance at success....and didn't care that much about ratings.
I think the lack fully-trained, skilled sales staffs is any niche format's biggest weakness. (I sold radio advertising for 30+ years after my on-air years....I know the drill, believe me).
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