C
Cappi
Guest
So what's the expected forcast for Snap 94.1 to last? And what format should be or will be next?
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R
radio_head
Guest
I have a feeling that Snap will hang around for a few more books, maybe until the end of Winter '08 at the least. I'm sure corporate will give it some time to actually "get the ball rolling", once and IF the proper programming/ formatic adjustments are ever put in place.
Contrary to what many people visiting this board believe, simply another country station to play around with a heritage powerhouse would work here, not so much- Memphis is no Nashville or Austin,TX to say the least.
IMHO, I think 94.1 should be flipped to smooth jazz. Two non- comm. stations in Memphis currently have proven that there is a market for smooth jazz here, quite a few people miss the former 98.9 SJ station (which died prematurely), the format needs a new home on the commercial side, it needs to be programmed just like any other format (not just lazily because it's jazz) and it needs to backed with a dedicated sales/marketing team. The format works and sticks in many other largely urban markets, it could work successfully here. Another beautiful thing about smooth jazz is that it's an extremely crossover format for adults to enjoy, you're sure to get a wide variety of individuals to listen in to that station and truly capture people at work and in the cars (where the majority of radio listening is spent anyway).
Contrary to what many people visiting this board believe, simply another country station to play around with a heritage powerhouse would work here, not so much- Memphis is no Nashville or Austin,TX to say the least.
IMHO, I think 94.1 should be flipped to smooth jazz. Two non- comm. stations in Memphis currently have proven that there is a market for smooth jazz here, quite a few people miss the former 98.9 SJ station (which died prematurely), the format needs a new home on the commercial side, it needs to be programmed just like any other format (not just lazily because it's jazz) and it needs to backed with a dedicated sales/marketing team. The format works and sticks in many other largely urban markets, it could work successfully here. Another beautiful thing about smooth jazz is that it's an extremely crossover format for adults to enjoy, you're sure to get a wide variety of individuals to listen in to that station and truly capture people at work and in the cars (where the majority of radio listening is spent anyway).
They should flip it to country. Yesterday.
The poor-man's "Movin'" they have on now has precisely a zero percent chance of success in the Memphis market.
I seriously doubt that at any time in the history of the 94.1 (or 94.3) frequency that it has stumbled below a one share. But that's where it is now.
Kix has an un-challenged seven share. This is the definition of a no-brainer.
But, then again, are there brains at 5904 Ridgeway Center Parkway?
Entercom Memphis now has six radio stations. Only WRVR is at or above where it should be.
Four of the others -- including two FMs -- are below a one share.
Will they do the obvious and return country to 94.1?
Probably not.
Remember, these are the Einsteins who believed in the Buzz, Air America, Leon Gray and Snap.
WRVR has been a cash cow for over a quarter century. When Entercom took over it was already a fast-moving train. Give the Entercom folks their due for not de-railing it. In fact, the evolution of WRVR as a less-sleepy AC under Entercom's watch has been a laudable success.
What else have they done successfully?
Uh, nothing.
The poor-man's "Movin'" they have on now has precisely a zero percent chance of success in the Memphis market.
I seriously doubt that at any time in the history of the 94.1 (or 94.3) frequency that it has stumbled below a one share. But that's where it is now.
Kix has an un-challenged seven share. This is the definition of a no-brainer.
But, then again, are there brains at 5904 Ridgeway Center Parkway?
Entercom Memphis now has six radio stations. Only WRVR is at or above where it should be.
Four of the others -- including two FMs -- are below a one share.
Will they do the obvious and return country to 94.1?
Probably not.
Remember, these are the Einsteins who believed in the Buzz, Air America, Leon Gray and Snap.
WRVR has been a cash cow for over a quarter century. When Entercom took over it was already a fast-moving train. Give the Entercom folks their due for not de-railing it. In fact, the evolution of WRVR as a less-sleepy AC under Entercom's watch has been a laudable success.
What else have they done successfully?
Uh, nothing.
T
Tenn Radio Boy
Guest
The amazing part of this story is that Jerry Dean is still there. His programming skills has brought us Snap, Air America, etc. RVR has such heritage long before Jerry arrived on the scene that it would hard to really screw it up.
DAY BEFORE YESTERDAY!!!
Too many people are letting their dislike for "Country" fog up their programming glasses.
It's called logic. 1 country station has a 7, and all these other formats are struggling for 1's and 2's.
Even if your new country station just got a 3, it'd be triple what you've got now.
The numbers are horrible unless you're ethnic, 'RVR or Kix.
There's already too many urban stations, and there hasn't been much sucess with too many "non-ethnic" formats.
One seems to be holding its own, though......is it?....could it be?....oh, I don't know.....COUNTRY?
How many of you thought you'd ever see ratings like this for FM100 or ROCK103?
"Buzz" didn't work. Snap is WORSE!
The "KIM" commercials are kind of funny (at first)
Too many people are letting their dislike for "Country" fog up their programming glasses.
It's called logic. 1 country station has a 7, and all these other formats are struggling for 1's and 2's.
Even if your new country station just got a 3, it'd be triple what you've got now.
The numbers are horrible unless you're ethnic, 'RVR or Kix.
There's already too many urban stations, and there hasn't been much sucess with too many "non-ethnic" formats.
One seems to be holding its own, though......is it?....could it be?....oh, I don't know.....COUNTRY?
How many of you thought you'd ever see ratings like this for FM100 or ROCK103?
"Buzz" didn't work. Snap is WORSE!
The "KIM" commercials are kind of funny (at first)
a 3 doesn't always mean 3 times the $$$$$ a 6 share station makes right???
what bills and what makes the books isn't always the same thing
if snaps sells and only ever brings a 1 share in its here as long and the penny penchers don't think something else can do better... right?
and who doesn't agree kim has evolved a bit.... not that all that many people are tuned in yet..... but it has improved from suck.. to a bit better than suck... it's running cheaper than even Jazz was... not that I or anyone else has a reason to listen longer than 1 or 2 songs.... it did manage a preset on my radio eventually..
the final word is..... if they are selling it believe they can't do better it won't change... just like Hot 107... when was the last time it changed formats??? people talk about Flinn flipping formats.. Wasn't Power 99 supposed to take home the cake???? yeah, that didn't work out did it???
I totally agree about smooth jazz... is was a cheap format to do.. and it was billing well.... some of us know this already as fact... it was killed because of the idea of doing more..... I can't say much about Kim and what it may be billing... we will know when and if it flips probably...
Memphis is a perfect market for smooth jazz.. it was doing well here on a Half-Assed done station
A station here done with the Charisma, Talent, and Programming of the former Jazz Flavors 104.1 (Atlanta) would give 103.5,101.1,88.5, and 91.7 a run for the money.
but..... What do I know I no longer even work in Radio....
just like the last station we all loved i learned I can do better doing a different format
what bills and what makes the books isn't always the same thing
if snaps sells and only ever brings a 1 share in its here as long and the penny penchers don't think something else can do better... right?
and who doesn't agree kim has evolved a bit.... not that all that many people are tuned in yet..... but it has improved from suck.. to a bit better than suck... it's running cheaper than even Jazz was... not that I or anyone else has a reason to listen longer than 1 or 2 songs.... it did manage a preset on my radio eventually..
the final word is..... if they are selling it believe they can't do better it won't change... just like Hot 107... when was the last time it changed formats??? people talk about Flinn flipping formats.. Wasn't Power 99 supposed to take home the cake???? yeah, that didn't work out did it???
I totally agree about smooth jazz... is was a cheap format to do.. and it was billing well.... some of us know this already as fact... it was killed because of the idea of doing more..... I can't say much about Kim and what it may be billing... we will know when and if it flips probably...
Memphis is a perfect market for smooth jazz.. it was doing well here on a Half-Assed done station
A station here done with the Charisma, Talent, and Programming of the former Jazz Flavors 104.1 (Atlanta) would give 103.5,101.1,88.5, and 91.7 a run for the money.
but..... What do I know I no longer even work in Radio....
just like the last station we all loved i learned I can do better doing a different format
I would LOVE to see Smooth Jazz here, done right and on a stick big enough to penetrate office buildings.
Failing that, if you did country, I think a hybrid like Lonestar 92.5 out of DFW might work here, tweaked to reflect the Mid-south..
Listen to it...
http://www.kzps.com/pages/main/
Failing that, if you did country, I think a hybrid like Lonestar 92.5 out of DFW might work here, tweaked to reflect the Mid-south..
Listen to it...
http://www.kzps.com/pages/main/
L
littlebigradio
Guest
I think that an easy listening station like WEZI years ago wouild get better numbers that KIM or SNAP. WEZI was No 1 in the market in the early to mid 70's It would never reach those heights again, but IMHO it would definitely be worth a shot. I felt 20 or 25 years ago that an "oldies" country format would be a valid programming option. Unfortunately, I was never been in a programming position to take any action toward that end.
The amazing thing about this thread is that a couple of us have been saying the same thing about 94.1 for about 5 years!!!! It IS a no brainer, and whether it's the suits at corporate or a local bozo who refuses to pull his head out of his bottomside, the writing has been on the wall since about the second year of Buzz' existance. My contention is, once Kramer was chitcanned, the format changed shoulda happened right there, right back to what they blew up.
Most people don't realize the two straight weeks that the request lines rang for two weeks straight starting at 10:05 am on 1/24/01, with Country fans angry to the point of bomb threats against management for taking away (in their opinion) a better country station than Kix. What was needed then was a format tweak away from the Froggy crap into something more hip... not a freakin format change.
That was ALL corporate. JD wasn't on the scene for that so nobody can blame him. If they wanted to change something so bad, they shoulda fired the freakin sales staff for incompetence and hired up some real sales people. Priorities....
Snap sucks. Sucks far worse than the Buzz. Buzz was really fun for the first year or so but once the rock was pulled out of the format in favor of ... crap, well, it was done. I won't say a word about Brad... but that Kraddock syndicated morning show? eeeeewwwww. But Snap is worse than anything they've had on the air on 94.1 in a very long time.
But... here's my solution (just like the old days when this was my board...hehe), move 93X to 94.1 so it has a better signal. Blow up that damn Snap and put Country on 92.9 so that it will do a good job of stealing numbers from Kix. Just my opinion but that makes a hell of a lot more sense than what they have now.
Now, over at Citadel.... Kim... now THAT'S GOOD! That station is steadilly improving all the time and I really like the music (and the AT40 replay, freakin' awesome!)
Most people don't realize the two straight weeks that the request lines rang for two weeks straight starting at 10:05 am on 1/24/01, with Country fans angry to the point of bomb threats against management for taking away (in their opinion) a better country station than Kix. What was needed then was a format tweak away from the Froggy crap into something more hip... not a freakin format change.
That was ALL corporate. JD wasn't on the scene for that so nobody can blame him. If they wanted to change something so bad, they shoulda fired the freakin sales staff for incompetence and hired up some real sales people. Priorities....
Snap sucks. Sucks far worse than the Buzz. Buzz was really fun for the first year or so but once the rock was pulled out of the format in favor of ... crap, well, it was done. I won't say a word about Brad... but that Kraddock syndicated morning show? eeeeewwwww. But Snap is worse than anything they've had on the air on 94.1 in a very long time.
But... here's my solution (just like the old days when this was my board...hehe), move 93X to 94.1 so it has a better signal. Blow up that damn Snap and put Country on 92.9 so that it will do a good job of stealing numbers from Kix. Just my opinion but that makes a hell of a lot more sense than what they have now.
Now, over at Citadel.... Kim... now THAT'S GOOD! That station is steadilly improving all the time and I really like the music (and the AT40 replay, freakin' awesome!)
The best format for 94.1 would be a return to country. The Snap format can't work in a market like Memphis.
Country would be a horrible choice for 92.9 because the signal does not have adequate coverage of the suburban areas especially DeSoto County, MS. Some type of urban oriented format would be the best choice for 92.9.
A format like the old WEZI would get better 12+ numbers than Snap, but unfortunately the demographics would not be sellable.
Country would be a horrible choice for 92.9 because the signal does not have adequate coverage of the suburban areas especially DeSoto County, MS. Some type of urban oriented format would be the best choice for 92.9.
A format like the old WEZI would get better 12+ numbers than Snap, but unfortunately the demographics would not be sellable.
Isn't smooth jazz just another term for elevator music? It's bad enough that MCS throws it in in their programming on 88.5. Maybe 94.1 should become Memphis's first Swahili music station... just a thought? That couldn't be as bad as some other decisions made in the past in this market. It'd be an interesting turn for the market...
JP
JP
I'm waiting for thrash polka... 
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