I want my Snap TV?
Snapchat plans to double the amount of Snapchat video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.
Group Nine Media and Condé Nast each have at least one show that Snapchat recently ordered, according to sources. Last week, Uproxx announced a new Snapchat show it’s co-producing with entertainment studio STXdigital called “Brawler,” which will premiere on March 16. Other shows have come out in the past year from publishers, including Barstool Sports (a college-culture show called “Fifth Year”), Billboard (a music series called “Artist Pass”) and Vice Media (dating show “Hungry Hearts with Action Bronson”).
A Snapchat source, speaking on background, stressed that in the case of publishers such as Group Nine Media and Condé Nast, both of which have multiple Snapchat Discover channels, they’re not abandoning their magazine-style Discover editions for video shows. Instead, the shows are part of an effort by Snap to offer more professionally produced content on Discover. This comes after a Snapchat redesign that separated user posts from media and celebrity content within the app
