You would almost think they weren't owned by the same company. Weather Channel has the storm named Juno while MSNBC is using blizzard 15. Plus you would think MSNBC wouldn't have as much coverage of the storm and let The Weather Channel do the full coverage. Your guys thoughts...
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Snow Storm Weather Channel and MSNBC
- Thread starter radiolives
- Start date
The Weather Channel started the naming of Winter storms. It isn't anything official from the NWA or NOAA, and they may not let other networks use the names, even though MSNBC is their sister network.
Or, more likely IMO, the suits in Corporate may want the storm names to be associated only with The Weather Channel. Most of the viewers have no idea that MSNBC and TWC are the same corporation -- otherwise you'd have people boycotting TWC for political reasons ("reasoning" that because MSNBC is liberal, TWC must be too) rather than because the channel doesn't show actual weather in prime time anymore. Nobody at Comcast/NBC wants that kind of brand dilution.
Here in Connecticut, we have WFSB, which was naming snowstorms well before TWC started to. It is calling this storm Colbie. Most newspapers have been calling it just "the blizzard" or maybe "the Blizzard of 2015" (assuming we don't get another in the next 11 months), but the ones that are using a name are going with Juno, probably because they don't realize that it's TWC's name, not the NWS's.
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