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Snow Storm

WNEP. The SNOW Station.

Maybe I missed them, but I didn't see a single french toast story.

A sad but true statement about the radio industry today.
 
WNEP (does WILK too?) offers the "register for school closings" where you specify your school and get a text message on your phone about delays and cancellations. So does the Times-Tribune. There are websites that you can check with a click or two. There are schools who also allow you to register phone numbers and the school district will call you when they have a delay or cancellation.

My argument for the last few years has been that reading off a laundry list of "schools closed" on the air is a dial twister. Few will sit through the alphabetical order listings waiting to hear their school if they've just missed their "letter" when that information is readily and more quickly available elsewhere. My argument has been met by the "scared to not sound local, serve the listener" program director's objections. Maybe we should also be doing the "button shoe" report or the "mining news". Makes us sound like exactly what we're becoming, passe, and it's all thanks to the Peter Principle bastards who get handed the reins a few years at a time only to lose them when the consultants come full self-contradictory circle. It's too bad that the rank and file has settled into the "I don't give two s_ _ ts as long as the paycheck is there every week. Let it suck, not my problem" mode.
 
I couldn't help noticing that WEZX did a good job....DC and Dave are actually live and local in the midday and aft. Many other NEPA facilities are either voicetraked or satellite during the midday. I know DC was bombarded with traffic calls which she relayed on air along with cancellation info. I saw her running up and down the hallway collecting info doing the great job she always does on the air.

KF
 
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