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Snowflake FM allocation with no takers

The FCC has twice posted a 259C2 allocation for the northeastern Arizona city of Snowflake. That would be a 50,000-watt ERP at 150 meters (490 feet) on 99.7 MHz. Since neither auction drew any takers, the commission may delete the allocation (notice attached). This sounds like a station that could make a play for several of those smaller cities like Show Low, Holbrook, and St Johns. Why would no one want it?
 

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The FCC has twice posted a 259C2 allocation for the northeastern Arizona city of Snowflake. That would be a 50,000-watt ERP at 150 meters (490 feet) on 99.7 MHz. Since neither auction drew any takers, the commission may delete the allocation (notice attached). This sounds like a station that could make a play for several of those smaller cities like Show Low, Holbrook, and St Johns. Why would no one want it?

Because theres already plenty of stations there.
 
This would have been a chance for KVWM to move off of their AM stick. KVWM has good daytime coverage, but not at night, also it has no FM translator.
 
"Let it go" . There were a lot of bidders for most Arizona allotments in Auction 109. The Overgaard winner got creative and downgraded that one to a Class A in Village of Creek near Sedona. Perhaps no one got creative with Snowflake.


Definitely a "Radio in Arizona" topic.
 
The FCC has twice posted a 259C2 allocation for the northeastern Arizona city of Snowflake. That would be a 50,000-watt ERP at 150 meters (490 feet) on 99.7 MHz. Since neither auction drew any takers, the commission may delete the allocation (notice attached). This sounds like a station that could make a play for several of those smaller cities like Show Low, Holbrook, and St Johns. Why would no one want it?
Is there enough revenue in Show Low, Holbrook, and St. John's to support another radio station?

If you can't move it into Phoenix, it's not worth bidding on.
 
Is there enough revenue in Show Low, Holbrook, and St. John's to support another radio station?

If you can't move it into Phoenix, it's not worth bidding on.
Honestly, can you get a single signal into all of those places?
 
Honestly, can you get a single signal into all of those places?
Looks like only two FM's (KWKM, KRFM) hit all 3 towns within 60 dbu. But honestly, Show Low-Lakeside-Pinetop, where most of the population in the area is concentrated, has way too many stations for it's size. 2 new FM's just went on the air there recently. It's easy to see why the 99.7 allocation was abandoned.
 
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