I’ve programmed in a number of major markets of up to 20 million people and, still, there was never much time to work with the overnight people as it did not matter. No sales, no revenue.As a result, we now have people on the air in major markets in morning drive who frankly suck at radio, and PDs are having to coach them on the fundamentals that you used to have to coach the overnight jock on before they were good enough to get a daylight gig somewhere else.
That's sacrificing your product because you're not investing in talent. We reap what we sow.
The main criteria for overnights was to find someone who showed up on time, didn’t drink or toke on the job, did not “party” during long sons and stayed awake. We limited them to very basic content. Usually they came from a smaller market where the had a decent but not necessarily great showing in a day shift, but had good references.
At very few stations was there time to do “career enhancement” training.
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