oldface said:
I think they should combine BCN and ZLX play list on one signal and make the other signal sports programming. It seems like WHJY to the south and WHEB and WGIR to the north do a fairly decent job mixing classic rock and new rock and do well ratings wise. Why not mirror BCN OR ZLX after one of those stations?
Your idea is the radio equivalent of intercepting a pass, running it back for 80 yards and promptly fumbling it just before crossing the goal line! Combining the formats of the two stations is actually a pretty good idea, though it would take some imaginative programming on the part of CBS Radio. But, you don't make one of them all sports with all of the competition around. You've got the juggernaut WEEI, ESPN Radio, whatever crap is on 1510, and now the Nassau/Entercom venture that may well result in an FM all-sports signal in the area.
The better plan would be to go after WJMN with an urban contemporary/CH Urban format. Something akin to what they have with Hot 93.7 in Hartford. Of all of the big owners in Boston, only CBS has the knowhow to put such a format in place. GM, Entercom, Nassau, etc. are all lily-white broadcasters and would be better candidates for all-sports.
Frankly, the market needs more rhythmic options, not
another all-sports station. Particularly when WEEI is doing it so well.