So how is BCN doing?

[chitchatjf]

movin stations seem to stick with 90s and late 80s I would have Movin 104.1 do 70s,80s,90s and now and even toss in some 60s from time to time.

The question is How would you do the flip? Here is what I would do

All week announce a flip. DO NOT announce what format. State you may not like it though.

Why would you want to piss off the listeners that you want to keep with a classic/active rock hybrid?

All day Friday do the all time top 104. I probobly would end with Stairway To Heaven then at 5pm do a legal ID and state that we are flipping to a urban AC format. State that there would be more current rock on WZLX and add more rock tracks to WODS and WBMX.

Everything is hypothetical here of course, but the last song would probably be Cream's "I Feel Free". But WBCN is the rock station with heritage, and would be a terrible choice to blow up. Unless it was going to a hot talk or sports format that targets young males, it wouldn't make sense to try to move the attractive younger demos over to 100.7 when 104.1 already has them built in. WZLX does have a heritage too, as one of the nation's first classic rock stations, but it's really 104.1 where rock would best fit.

I would also have Movin 104.1 ads on the 5pm newscasts.


KEEP THE WBCN CALL LETTERS AND KEEP THE PATRIOTS!

You want to keep the flagship rights to the New England Patriots on a station targeted to women? Would everyone be treated to the "MOViN 104.1 New England Patriots Rhythm Radio Network"? There's no way you could get away with pre and post game shows, and that's just a really bad use of what could really anchor the WZLX/WBCN hybrid.

I really don't see MOViN coming to Boston. As everyone's said, it's pretty much bombed everywhere else, and in Boston it would seem to compete a little too closely with WBMX especially in mornings, where all of the other MOViN outlets seem to have Lander show clones.

1) Why do you think rhythmic music has to appeal ONLY to women?

2) Wasn't I feel free BCN's FIRST tune? I feel it would be just honest to warn folks and invite folks to check out ZLX which would have the classic/active rock mix.

3) Most movin stations have a heavy burnout of 90s and late 80s We would have a wider variety and probably currents as well but light on the hip hop if any was to be played. It would be a BLEND of the Movin and Rhythm and gold formats

4) Keeping the call letters and the Pats could be a way of not forgetting the rock heritage. Clear channel has spit out any heritage left from XKS.

The fact remains: Boston needs a second urban station.

 

[JustinT]

1) Why do you think rhythmic music has to appeal ONLY to women?

It doesn't have to, but MOViN does. As did Star.

2) Wasn't I feel free BCN's FIRST tune? I feel it would be just honest to warn folks and invite folks to check out ZLX which would have the classic/active rock mix.

I know at least a few heritage rockers, like KLOL/Houston, have used their first song as their last song.

It's nice to be honest, but WBCN has a really good power ratio, and that usually (if not always) means devoted listeners. They're not going to take it lightly that their favorite station is disappearing in a few days.

3) Most movin stations have a heavy burnout of 90s and late 80s We would have a wider variety and probably currents as well but light on the hip hop if any was to be played. It would be a BLEND of the Movin and Rhythm and gold formats

So something like Star? The big problem with Star was that it seemed to change direction every six months. It would be current dance heavy, then to basically MOViN, and they had their times that they were virtually Jammin' Oldies as well.

4) Keeping the call letters and the Pats could be a way of not forgetting the rock heritage. Clear channel has spit out any heritage left from XKS.

The thing is that the Pats really would fit better on a rock or talk station. Just interested, are there any rhythmic stations that are sports flagships?

Of course, the whole situation of call letters and the Pats could be solved by putting the rhythmic station on 100.7.

The fact remains: Boston needs a second urban station.

I absolutely agree with you.