The point is Somers, like Myron Cope did and many of the WFAN hosts do, embraced the city, the teams, and the callers that called into their show. There was/is an enthusiasm surrounding this environment of team, town and fans that was/is infectous. They didn't need to embark onto other non-sports subjects- unless it came naturally.
That's the key. Can The Fan find talent that truly embraces Pittsburgh sports and not act like they are making an audition tape for a larger market?
I'll even go one further. Mark Madden may not seem to embrace his callers, but in a way he does as he uses them as his pawns- the old Rush Limbaugh theory of "callers are there to make hosts look good." Madden embraces callers to insult them, so to speak. He doesn't treat callers with disdain- he treats them with contempt- and this passion to go that extra step- like it or not- is what makes him a popular listen.
And as far as subject matter, it's not uncommon for Mark Madden to talk about the Pens' role players, but he does it with enthusiasm or humor that makes it sound important to both serious and casual fans alike.