> Let me respond, one at a time...
>
> > I'm not talking about a 98.1 the cat kind of flip where
> you
> > totally blow off your female demo, I'm talking about a
> > legitimate possibility. 'Jack' is supposed to do well
> with
> > women, and they could certainly stand to gain more women.
>
> Who could stand to gain more women? FM 100? They're already
> #1 with Women 25-49(non-ethnic). Next.
>
> > Now as far as the 'oldies' issue goes..WCBS was
> consistently
> > in the top ten. WJMK was #12 in the 12+. They had a lot
> more
> > to loose overall.
> How were they in the demos that count? 25-54? Not well, as
> Oldies music skews 45-dead (kinda like WRVR).
>
> WMC has enjoyed a small ratings spike
> > recently due to their current shift in what they play.
>
> Yes, yes they have. Why kill momentum? But, the weekends are
> far too new to make an impact. All of FM 100's growth was
> 6a-7p M-F. They started "Whatever" weekends back at the
> beginning of April. We'll know more about how that did on
> Wednesday.
>
> > (Don't you think their weekends sound a lot like 'Jack'
> > lately?)
>
> Yes, yes they do. That's by design I would imagine, so that
> when a real "Jack" hits the market, FM 100 will already have
> an image for that, and diminish the splash of "Jack".
>
> How do you think the corporate programmers are
> > going to react when they put 1+1 together.
>
> Probably that they have (finally) a succesful product on
> their hands, and to not screw it up.
>
> If the brass at
> > Infinity can change two heratige stations that have a lot
> > more to loose than WMC, it would be nothing for them to
> flip
> > FM100.
>
> That's an assumption. Based on market size, FM 100 far
> out-performed both properties, and has MUCH more to lose. If
> you scaled the revenue that WCBS and WJMK had down to what
> this market bills, proportionately WMC would be far in
> front.
>
> They have already said that if it's not a top twenty
> > market or it's not in a resort location...it's probably
> > going to be sold.
> >
>
> Yet, they've backpedaled and announced they are keeping
> markets like Rochester, New York (which is smaller than
> Memphis).
>
> > Look, I'm not certain what's going to happen five minutes
> > from now. Susquehanna could make a 180, decide they are
> > going to stay in radio and buy out a major player. Hell,
> Roy
> > Disney could decide that fighting the Disney board isn't
> > worth it, and get back into radio again. But when
> Susquehana
> > flipped Gold 104 in Indianapolis to 'Jack', then say they
> > are going to get out of radio business, It's evident that
> > the change to 'Jack' there was a move to groom it for a
> > sale.
>
> I have friends who work for Susquehanna. Same deal. WGLD
> wasn't making the $$ it once was, and was actually losing
> money.
>
> > You are right, anything could happen, but one thing is for
>
> > certain...expect the unexpected. The basis for my opinion
>
> > is that FM100 is a prime candidate because more 'fat' can
> be
> > trimmed from their operation vs. 93x.
>
> But, that "fat" you refer to is what clients love. RS&K and
> Tom make MAJOR $$ for that station. They're pulling their
> weight.
>
> ( and it's a big IF
> > ) Infinity is going to sell their stations that are not in
>
> > the top twenty...it makes sense to explore the 'flavor of
> > the month'. Get the station to perform well in the short
> > term just long enough to make the sale.
> >
>
> No, it doesn't. Sell the station to sell it. Format means
> nothing nowadays. It's all about stick value and cash flow.
> FM 100 cash flows far too much for anyone to seriously look
> at a cash sale. And their stick value is ungodly. If
> anything, they will be swapped, not sold.
>
> > Hell, I may be way off base, but it sure is fun to
> > speculate! Isn't that why we play the lottery?!?

>
> I have my ticket! Every week!
>
> Flame on...
> >
> > daddy-o
> >
> Delta-king
Great stuff here, DK!
One more here....
Remember 'RVR had their Solid Gold Sunday deal. They were the kings of the weekend. Dominant! 20 shares. Then, we had the conga line of Oldies stations rumble through the market. No one ever caught traction.
Novelty fun things in this market are just that. Novelty formats don't work in this market. We are a meat and potatoes market. Pure and simple. Jack won't fly. Infinity, Entercom, Dr. Flinn (o.k....he doesn't count)...if they put the money in and do the research, they will figure it out.
Fun stuff on the weekend. Won't bank during the week. May work for a couple of books. But, in the stretch, it will go down like the Titanic.
My 2 cents...