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So no one cares about the trends any more?

S

sjs1959

I know it's only 12+, but one has to wonder how far off the demos are on these, because 98.1 is KILLING Rock 103. Also, Flinn's 1030AM Spanish station hits a 3 this time? they are actually ahead of FM100; what did Arbitron do with the sample here?

All in all, pretty amazing stuff and I'd like to see a serious discussion about this.
 
Rock 103 ruined their playlist then ruined their on air talent...BUT i don't see 98.1 as any better but if your going to protest against 103 , 98.1 is your only choice.... JMO..

I hope the corporate guys got they wanted at 103 when they went to cutting people..

Just the opinion of a FORMER listener
 
The trends remain pretty predictable, the urban stations rule, Memphis is #2 in violent crimes in the country, education for the future is dismal and the rest of the radio market gets to mull over what happened to 103. The bigger question is my honest opinion is what is Entercom doing to do with FM 100. What they are doing is certainly not working. It's not signal, so it has to be (1) tired talent, (2) programming (3) no market, the demo has gone to Ipod, MP3, I-phone, pick one.

Thoughts and prognastications?
 
Someone needs to flip but will they? Seems sometimes status quo is the rule of the day in Memphis radio unless you are moving backwards.

and i base that on:

Snap? Does anyone here understand that station? They have less than a 1 share and now rock 103 drops to less than a 2 and how does WMFS make a living? All 3 are flip candidates. just my opinion and seeing as how 2 of those 3 are owned by Entercom one at least would have to go.

There is no FM talk, FM sports talk or Jack in this market and somehow only one country station but it seems radio management here sometimes would rather cling to failed strategies and starve to death before they change anything again unless the change is in the wrong directoin. at least one of those 3 formats would produce a better result than any of those 3 stations current formats are producing. just my opinion.


Oh yes and let the Max bashing begin in 3...2....1...
 
Tenn Radio Boy said:
the demo has gone to Ipod, MP3, I-phone, pick one.
Click to expand...

Satellite Radio, everybody I know has either an add-on or newly installed or factory SatRad.
 
A few months ago, Little Rock's heritage rock station, KMJX(Magic 105), flipped to a "jack"-type format after "The Point 94.1" pounded them one too many times in the numbers. Not that "The Point" is doing anything extraordinary, it's just that "Magic" became that bad after the suits messed with it one too many times.

In the late 90's, I remember a book where KMJX was #1 12+, with a 10.2 rating.

What do KMJX and WEGR have in common?

  • Both once had one of the best music directors ever for a southern region album station, David Alan Ross.(Albeit that's when WEGR had different call letters.)
  • Both are presently owned by Clear Channel.
  • My gut is that they will both be "jack"-type FMs after the complete spring book comes out.


pearlman63 is definitely on to something here. I would love to know what 93X bills in a month. They would be the one with the signal-type that would flip to FM talk, but their billing may be too good to flip format, despite signal coverage and overall 12+.
 
All three should try a flip.
They could put sports/talk on 94.1... (because of signal strength)
Then put Jack on one and country on the other.
If someone DID put country on the Blowtorch of FM100..you might see an honest-to-goodness regional
station again. I suspect it would pull plenty of revenue in the Memphis market and most likely grab a good bit outside it, too.
But..like stated earlier... it seems Memphis radio stays with things that don't work waaaaaaay longer than they should. SNAP is a joke, and one of the best examples I've ever seen. Try something...if it doesn't work...try something else. They all obviously haven't much concern for air staff and personel, so how much more could you possibly lose from trying? You gonna chase all those listeners and advertisers away?
I don't think so.
 
I agree with meepster to an extent but would differ on FM100. they look like they are weakened but still at a 2.8 they are WAY above snap at a .08 and above WMFS with a 1.2. i doubt entercom would want to blow off a 3 share radio station that's probably pulling alot of billing based on heritage if nothing else. also ac is a safe buy whether hot or soft. Nope...MFS and Snap are at the top of the possiblity list for entercom flips right now and snap while a weaker signal than fm 100 gets out plenty strong to do some damage as jack, talk or country.
 
I have long advocated looking at country on 99.7 for the very reasons Meep stated.

On a similar note, I was passing through New Orleans last week and heard Scott Shannon's True Oldies format. I was damn impressed. It's formatted old school....talk before the breaks and jingles out, plus the music selection was really good for the few hours I heard.
 
My topic has been brought up on this board before....

It has been said that if the New Rock/Aletrnative could be moved to 94.1 and something different will take place on 92.9. I really believe that 93X has a bigger audience than being reported, hence most of their demos have cell phones not landlines. Plus, as much as I like Rover, I don't see him matching Memphis either. In short move to 94.1 and drop Rover.

New format on 92.9? It has very limited urban coverage, the transmitter is off Chelsea. This is why the rock format is struggling. Maybe moving a Rhythmic AC to this frequency wouldn't be a bad idea.

And no. Don't add another country station. We already have one. Which is why radio is losing listeners. No variety, repetitive playlist, and corporate CC playlists. Rock 103 is the poster child for this. It hasn't made it to Market #49 yet, but it's already taking its toll on the large markets. By that saying, another I-tunes subscription is sold, and it's AWESOME!!
 
I see Stereobrains points but still disagree about 92.9. their signal plays a role but it doesn't explain everything that currently results in a 1.2 share.

I'm not in radio anymore but was fortunate to work for a few good program directors who taught me a few things back in the day and i have only been in memphis for just over a year but it doesnt take a genius or longtime resident to figure out that even with their signal 92.9 should be doing better than they are. i do agree on rover but, how can they call themselves an alternative station when they play disturbed all the time but don;t even touch the new coldplay? the truth is 92.9 is more like an active rock station and that is a big part of their problem. and i am sorry but crate is awful. i don't pretend to know everything but one thing is for sure men 18-34 is not a demo you want to be on the street selling. and you are forgetting one thing: there are already 3 rock stations in this market and two of them are beating you. 3 rocks, one country.

as far as not wanting another country station, my uncle lives in Nashville and listens to the wolf there and it is nothing like kix. if a station like that was on the air in memphis we'd be hearing songs on that station kix doesn;t play, which would mean a greater variety of country music on the radio here not less.

Sorry to not stay on point with the original post (which was the trends0 but after being here for over a year i have been hoping to see a thread here that really flushed out the topic of the future of memphis radio and I would like to see this topic continued even if the moderator feels it's time to start a new thread.
 
I'm not the moderator but I agree with you; you can start your own topic just like I did with this one, so go for it...
 
this is crate at 93X... first, thanks pearlman for your comment saying "he's awful."

second - I really do not think any of you have a clue as to whats going on presently in the world of radio, unless you are currently employeed by a radio station here in Memphis. A lot of you ex radio employees sit at your computer with your access to the 12+ numbers and nothing else. Then you speculate on who is failing. If you had access to the individual breakdowns of every shift and the target demo numbers, you probably would not soapbox your opinion so freely.

I work with some amazing people at 93X and we all work our asses off to do good radio for cooler and younger people... There are many of you that don't even listen long enough to understand what it is that we do. The same goes for every other station you guys have a tendency to bash.

I do not ever post on here because i feel that the older gents on this page are out of touch with modern day radio and your opinions are not important to me. However, I feel that noone really defends themselves or their radio station that they work for.

Anyone here that is currently employeed by a radio station, keep working your asses off and be happy with what you do, if not, you may end up a bitter ex employee who nit-picks everything wrong with the industry.


PS - I already miss Tim Russert
 
SO-crates said:
this is crate at 93X... first, thanks pearlman for your comment saying "he's awful."

second - I really do not think any of you have a clue as to whats going on presently in the world of radio, unless you are currently employeed by a radio station here in Memphis. A lot of you ex radio employees sit at your computer with your access to the 12+ numbers and nothing else. Then you speculate on who is failing. If you had access to the individual breakdowns of every shift and the target demo numbers, you probably would not soapbox your opinion so freely.

I work with some amazing people at 93X and we all work our asses off to do good radio for cooler and younger people... There are many of you that don't even listen long enough to understand what it is that we do. The same goes for every other station you guys have a tendency to bash.

I do not ever post on here because i feel that the older gents on this page are out of touch with modern day radio and your opinions are not important to me. However, I feel that noone really defends themselves or their radio station that they work for.

Anyone here that is currently employeed by a radio station, keep working your asses off and be happy with what you do, if not, you may end up a bitter ex employee who nit-picks everything wrong with the industry.


PS - I already miss Tim Russert
Click to expand...

I was defending your station. I think musically, 93X sounds the best it has in recent years. The wide range of rock doesn't fit the boring repetitive playlist common of corporate radio (CC and Rock 103). The promotions are incredible. I've told that to Rob in person. And no, I'm not bitter that I didn't win the Manstuff.

All im saying is, having a better signal or having a better morning show won't hurt the overall numbers. Isn't the tower somewhere off Chelsea? How well does that reach Collierville or Desoto county where key demographics of young white males live? It may never be an overall rating powerhouse, but it may help some.

I dont work in radio. Im just a loyal WMFS fan since the early Belz days.

P.S. I miss Howard Stern.
 
Amen Crate that needed to be said..The speculation and name calling on this board is pointless and sad. Truth is, a lot people in the industry across the board hustle daily for their stations, some wearing tons of hats but still have fun doing it...You can't form opinions off of free 12+ numbers in radio, they mean nothing in competition. ;)
 
The bottom line for me is I am a rock fan and all three of our rock stations are unlistenable.
 
Bare in mind also, "crates", that the many people you are railing against on this board have probably forgotten more about real radio than many of you young "whipper-snappers" ever knew. Granted, the talent level of those left in radio may be wonderful, and radio in general is a completely different beast than it was when many of us were in our heyday. We're all smart enough to understand that.

The fact that Memphis radio is where it is today is NOT the fault of any air talent (mostly), but more the fault of idiot corporate programmers and administration-AND- of the public (aka listenership) that has accepted the status quo for so long.

Truthfully, I've never heard your station-thus I have no pre-conceived notions about it. I think the market is screaming for another country station. I think the two rock stations I hear from time to time are not that great-but that Max is much better these days than 103. It's common-sense to me-NOT "old school" thinking that says:

Half (more,really) of the market's potential listeners are urban. How many stations (including Gospel, etc.) are programmed to them?
Okay...that leaves half the potential listeners. (Non-ethnic)
How many of the remaining stations are programmed to them? Of that number...how many serve the ones that want to listen to COUNTRY music? How many cater to those who want to hear ROCK/ALT.? Sports, etc.?

You see where I'm going?
Anything I've posted only reflects my opinion on the market, and I have not attacked any particular station or person. I understand the ego of most radio people (as I have been and AM one), but relax and don't take things too personally on a local chat board.

Also, yes, I'm old...but if you decide you'd like to discuss this or anything IN PERSON sometime-to put me in my place...I'll be more than happy to get together. E-mail me, and I'll get you the address of the rest home I live in.

have a nice day and be good to your grandparents!

PS. I DO NOT have access to trends. I don't care enough to- but recall that trends are just trends...they're not the BOOK.
That's what really matters.
Now...back to my oatmeal...gotte finish it because dinner is at 4:30!
 
Oh..and another thing...
I took the liberty of copy/pasting this post I just saw on the "Tennessee" board about a Jackson, TN station.
Remeber it is my contention that Memphis market NEEDS another country station.
Here it is:

--------------------------------------------------------------------------------
Hoppin Harvey and crew should be proud of themselves! WOGY - Froggy 104.1 showed up in the MEMPHIS trends recently! They were at the bottom of the list...but they were in there! I'm thinking this is the first time a Jackson station showed up in the Memphis ratings! (I could be mistaken about that) Cool deal none the less!
________________________________________________________________________________________

You're right "crates"...us old folks are idiots.hahahahahahahahahahahahahahaha!!!
 
Well, Meep beat me to it, but I already had it composed, so here it is...


second - I really do not think any of you have a clue as to whats going on presently in the world of radio, unless you are currently employeed by a radio station here in Memphis. A lot of you ex radio employees sit at your computer with your access to the 12+ numbers and nothing else. Then you speculate on who is failing. If you had  access to the individual breakdowns of every shift and the target demo numbers, you probably would not soapbox your opinion so freely.

That’s a pretty blanket statement. I know for a fact several of the old washed up posters on here are very plugged into the business even if they no longer have a position. Plus, some of them have more experience in the business that any 10 of you younger guys. Many of them also have access to the demos.

I work with some amazing people at 93X and we all work our asses off to do good radio for cooler and younger people...  There are many of you that don't even listen long enough to understand what it is that we do. The same goes for every other station you guys have a tendency to bash.

“cooler an younger” Was that a drive by slap at us more experienced folks? If so, you’re wasting your time. I’d much rather be middle aged than young and dumb. You’re showing your immaturity.

I do not ever post on here because i feel that the older gents on this page are out of touch with modern day radio and your opinions are not important to me. However, I feel that noone really defends themselves or their radio station that they work for.

The opinions here are most certainly important to you…or else you wouldn’t have made this post at all.

Anyone here that is currently employeed by a radio station, keep working your asses off and be happy with what you do, if not, you may end up a bitter ex employee who nit-picks everything wrong with the industry.


You are confusing nit-picking with observations of a lot of radio people with a combined century or more in the business. True, it’s changed, and a lot of us don’t think for the better, but only an idiot ignores the opinions of people who have been there and done that. You’re only short changing yourself.
 
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