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So Star Got a Christmas Bounce

R

RoddyFreeman

They started late, but Star 94-1's all-Christmas format got noticed. Of course, The Fish's move to a more secular Christmas format paid dividends, also.

Still, B98.5's strategy of running a partial-Christmas format appears to have been a wise idea. They didn't get the through-the-roof ratings that they had when they went all Christmas, but their issue was a lot of people who left in December didn't come back in January. And their ratings stayed the same in the Holiday book.
 
Ratings

https://ratings.****************/content/arb047

StationOct 19Nov 19Dec 19Hol 19FormatOwner
WSB-AM8.29.39.18.0News/TalkCox Radio
WFSH-FM4.13.94.86.7Christian ACSalem Media Group
WVEE-FM5.96.56.76.3UrbanEntercom
WALR-FM5.96.16.16.0Urban ACCox Radio
WSB-FM5.75.65.25.4ACCox Radio
WSRV-FM5.95.85.25.1Classic HitsCox Radio
WZGC-FM4.65.14.95.0All SportsEntercom
WAMJ-FM5.85.95.74.9Urban ACRadio One
WSTR-FM2.72.72.44.3Hot ACEntercom
WWPW-FM3.13.64.03.8CHRiHeartMedia
WHTA-FM3.43.73.53.5UrbanRadio One
WUBL-FM4.33.83.73.1CountryiHeartMedia
WWWQ-FM2.73.43.33.1CHRCumulus Media
WABE-FM3.63.23.62.8News/TalkBoard of Education City of Atlanta
WKHX-FM2.43.03.32.8CountryCumulus Media
WPZE-FM4.13.42.82.8InspirationalNew Mableton Broadcasting
WVFJ-FM1.81.71.92.8Christian CHRRadio Training Network
WNNX-FM2.42.31.81.9Classic RockCumulus Media
WAMJ-FM-HD22.01.61.51.5UrbanRadio One
WBZY-FM1.21.21.41.4SpanishiHeartMedia
WCLK-FM2.11.41.81.4JazzClark Atlanta University
WCNN-AM2.51.81.71.3All SportsDickey Broadcasting Company
WRDA-FM1.11.21.21.2AlternativeiHeartMedia
WWWQ-FM-HD31.31.10.91.1Rhythmic CHRCumulus Media
WAKL-FM1.31.11.21.0Christian CHREducational Media Foundation
WAKL-FM1.31.11.21.0Christian CHREducational Media Foundation
WRAS-FM0.60.80.80.6News/TalkGeorgia State University
WLKQ-FM0.50.60.40.4Regional MexicanDavis Broadcasting of Atlanta
WRDG-FM0.50.60.50.4UrbaniHeartMedia
WGKA-AM0.30.30.30.3News/TalkSalem Media Group
WGST-AM0.10.20.20.3News/TalkiHeartMedia
WAOK-AM0.40.40.30.2News/TalkEntercom
WABE-FM-HD2-STRN/A0.10.10.1ClassicalBoard of Education City of Atlanta
WALR-FM-STR0.10.10.10.1Urban ACCox Radio
WCHK-AM0.20.10.10.1Hot ACDavis Broadcasting of Atlanta
WJZA-AM0.10.10.10.1JazzDavis Broadcasting of Atlanta
WSB-FM-STR0.10.10.10.1ACCox Radio
WSRV-FM-STR0.20.20.10.1Classic HitsCox Radio
WUBL-FM-HD3N/A0.10.10.1Adult HitsiHeartMedia
WAFS-AM0.20.1N/AN/ANews/TalkImmaculate Heart Media
 
I know we can only see 6+ numbers ... but should we all try to guess what Star's January will be? Going to sting when it drops harshly back down.

My prediction: 2.9.
 
I wonder how many folks left The Fish for the Star Christmas music. I know my wife did. She got tired of the "stories" they did about people struggling with Christmas which seemed to double. She is back to the Fish now. She says K-Love has too much fundraising.
 
Not sure if this is still the case, but The Fish was always really bad about putting the automation on a lot and reverting to a very small and repetitive Christmas playlist when they did.
 
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