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So what if 92.3 did try dance...again?

T

TonySantiago

I've been getting that talk from members of the coalition that read this board and are following the 92.3 situation very closely. Not that we're trying to push for this because of Pulse, but it would be VERY interesting should CBS Radio consider some form of dance contemporary music as a format possibility. It would be intriguing to say the least.

Based on the arguments in here regarding the various forms of rock (in terms of what K-Rock is doing now along with the HD-2 side) and the situation going on with 'RXP, it may be in the best interest of CBS Radio to just drop rock altogether, regarding K-Rock. Yes, they did that before with Free FM and Free failed miserably. But I think this time around, and yeah call it crazy, CBS could do something VERY interesting if dance was considered as part of a format........(pay attention here).......with CHR interspersed in it.

In other words, CBS Radio could have something if a future station on 92.3 would be half of what Pulse 87 is doing and getting into Z-100 territory. CBS Radio is in a better position to pull off something like that. My thoughts would be...yeah, cover certain aspects of the Pulse format in terms of TODAY'S dance music since Z-100 isn't taking full advantage of that aspect of contemporary music as they should (since it's CC and they're "protecting" 'KTU.) Yet on the other hand, you can ADD what is current based on Z-100 on 92.3 since Pulse is more full-fledged dance/R&B and not covering acts such as David Cook, Saving Abel, Kardinal Offishall since that music wouldn't work out on Pulse.

I really don't see a dramatic drop in numbers on Pulse or Z-100 if they did something like this on 92.3 since Pulse and Z-100 target direct to their specific audiences. This would be more something "in the middle".

The best example of a station like this is Toronto's Z-103.5
http://www.z1035.com/
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No disrespect to any fan of a specific genre of music, but with the way rock has been "beaten up" as of late...especially on these boards, perhaps bailing out of rock altogether and going something different but still aiming mainstream could be a good thing somehow. Dance being back on 92.3 after 24 years.....hmmmmm! :)

Okay DToTheJ, go for it! :D
 
If that were to happen the station would have to take listeners from Z100 and Pulse, amongst others, to work. I don't believe there is a large untapped audience that would like a Pop/Dance station that isn't currently listening to radio.

That said, I'm looking for my next opportunity if they need a programmer! :)

jp
 
I think CBS is definitely thinking about making 92.3 something to compete with Z100. In order for it to work, they're going to need to steal HALF of Z's audience. That's not happening. And that's not happening without spending money on at least a solid morning and afternoon show. I could see Booker sliding into that morning slot, IF they made that change.

BUT I'd bet a dollar CBS is going to wait and see if RXP goes under. If it does they'll hope to God, they pick up their .9 and go from there. O&A will be gone in March or April. And in the meantime...Get The Led Out Lunch and Two-fer 2pm is going to just float there like a turd in the punchbowl.
 
I think my blood pressure rose rather dramatically after reading the heading for this thread! ;D Seriously though, if the dance genre was putting out some really compelling music these days, you'd probably already hear it on Z-100.
 
I think 92.3 should just go all out and go alternative. Stop playing the dinosaur rock leave it to Q104.3. 101.9 RXP they should just go rock. K Rock sounds better as alternative rock. Or just flop 92.3 & RXP just make 92.3 all out rock, no alternative & RXP alternative, no real rock.
 
Whatever happened to the rumors about CBS taking one of their stations Spanish? If there's a pie that's to be divided in New York, that could be it right there.
 
There's no way they're going to a Spanish language format, those rumors died down long ago. And PPM has hurt those formats as well.
 
DToTheJ said:
Whatever happened to the rumors about CBS taking one of their stations Spanish? If there's a pie that's to be divided in New York, that could be it right there.
Click to expand...

There's a lot of division to that pie already when you consider La Mega, La Kalle, La Que Buena and Amor 93.1, not counting whats on the AM side. It would be a big mistake if CBS Radio went that route, regarding a Spanish speaking format. THOUGH you don't have a dedicated Spanish sports station; a Latino "WFAN" if you will. That could work on the AM dial.

But back to a few posts here. I am amazed why Z-100 doesn't play a bit more dance oriented tracks than they do. I do know they want to "protect" 'KTU", but they could do more than 3 tracks at a time. And with Pulse, you do have your fanbase there....but with the signal issues, there are plenty of locations where people still can't pull in the station. If 92.3 were to happen this way, Pulse could actually get a bit more "edgier" moreso, since there would be plenty of dance tracks that would never get airplay on such a dance/CHR hybrid. Z-100 may want to consider adding more of today's dance music since they would be in direct competition. Though to try to go after a powerhouse such as a "Z", you need the strong on-air personalities and a huge morning show franchise; that I agree! :)

Don't get me wrong....if 92.3 were to go with a different brand of rock (with the "K-Rock" identifier), I wouldn't have a problem with that since, heck, such a station wouldn't target me anyway. But with the big management changes that have gone on, something just tells me they are going to put the "K-Rock" brand to rest.
 
The "edgier" a station gets, the less listeners they will have. I'm not so sure that Pulse would want to be in that boat especially in this economy.

jp
 
Maybe Party92.3 NY's party station. But if we were back to the rock genre, I would love to see 92.3 be Rock Radio for ny with an edgy active rock take with 20-25 currents an hour, and RXP could be Ny's New Rock alternative with a heavy emphasis on grunge to the alternative acts of today. Both could co-exist the only cross over would be the grunge era, but if they dug deep with the popular acts such as Pearl Jam, Nirvana, and STP I don't see this to be a problem. Hey it may not bring in huge numbers but at least its focused, much better than the crap they are dishing out now. thoughts?
 
Hardrocker9 said:
Hey it may not bring in huge numbers but....
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There IS no "but."

In the current economy, if it doesn't bring in huge numbers, it's a bad idea.

If it's not going to make the operator money, it's a bad idea.

You're not going to see a lot of experimenting by companies scrambling to pay off debt and desperate to stay alive.

It goes for any fantasy radio format change being discussed here. Now, even more than ever, it's all about the cash. It's that simple.
 
The idea of a current rhythmic based CHR such as KIIS, Los Angeles I believe would make sense for CBS's 92.3 frequency.
KIIS leans heavily on hip, hop for a CHR station but 92.3 could mix in more current dance with it's CHR rhythmic playlist. It would strip numbers off WKTU and WHTZ.
 
JohnParker said:
The "edgier" a station gets, the less listeners they will have. I'm not so sure that Pulse would want to be in that boat especially in this economy.

jp
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That is a ridiculous statement...this is NYC not bumfuk Arkansas, that logic does not apply here.
 
Mixmaster Tony Rocca said:
JohnParker said:
The "edgier" a station gets, the less listeners they will have. I'm not so sure that Pulse would want to be in that boat especially in this economy.

jp
Click to expand...

That is a ridiculous statement...this is NYC not bumfuk Arkansas, that logic does not apply here.
Click to expand...

That's your opinion and your welcome to it. ;)
 
JohnParker said:
Mixmaster Tony Rocca said:
JohnParker said:
The "edgier" a station gets, the less listeners they will have. I'm not so sure that Pulse would want to be in that boat especially in this economy.

jp
Click to expand...

That is a ridiculous statement...this is NYC not bumfuk Arkansas, that logic does not apply here.
Click to expand...

That's your opinion and your welcome to it. ;)
Click to expand...


;D
 
Hey Jimi,

I've left my previous place of employment for the last 13 years and am currently looking for a new gig. The downturn in the economy forced some crazy things to happen there. And even though I brought them most of their hits, I wasn't immune. And so it goes... :)

We now return you to your previous thread, already in progress.

jp
 
I've read thru this thread, particularly interested by the heading of it, and this is my take...

1) 92.3 going dance might be a good move for the frequency right now - besides which, aren't TWO rock stations (101.9 and 104.3) enough??
2) If this were to occur, 92.3 might want to focus on dance music from the 70's and 80's, with forays into the 90's and today (ANYTHING from Madonna's last
two albums, for example - I could see "Hung Up" or "4 Minutes" fitting in with, let's say, "All Night Dancing"--Alisha or "Let the Music Play"--Shannon)
3) Personalities, personalities, personalities - this format, no matter WHAT station it's on - well, it has never been just about the music, but about the
DJs/personalities -- all the way back from Paco to Brenda K. Starr (yes, THAT Brenda K. Starr - when 102.7 was doin its "Mix" format, Brenda had a Sunday
evening show....). If 92.3 were to be reincarnated as a dance station, it's going to take the RIGHT combination of personalities for it to work...

And as for the rest, as the old saying goes, just keep on listening, cos' the best is yet to come...

Andrea
 
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