And before someone says something, the Legal ID at the top of the hour still says "WIXC, Titusville." That's the only time the Commission requires the proper call letters be used. They can say WMEL as many times as they want during the other 59 minutes and 58 seconds of the hour. Just check how many times "WFLA" is said on 540. Only exception is the TOH (WFLF.)