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So What's Star's Strategy *This* Week?

R

RoddyFreeman

I was surprised to hear Chris Carter doing the morning show today. I'd thought Nudge and Shannon Holly would be doing it until The Morning Mess debuted. I did read in Rodney's blog that The Morning Mess might kick off sooner than (the original date of) January 2.

I'm wondering what Dan's reasoning was. Was he concerned that people might get used to Nudge in the morning only to have another new morning show start a few weeks later, creating confusion?

I guess the risk of putting Carter on is not great since the book ended on December 12. But with all due respect, Chris Carter is not exactly morning show material.
 
I see the Morning Mess is now listed on th Star 94 website. Reminds me of the Bizarro Jerry episode of Seinfeld. You have the short guy(not really sure he is short but comes off that way in the pic) who compensates by trying to look tough and buff. At least he doesn;t have the frat boy haircut. You have the waif who dates/married to a rock "star". Then you have the big, chubby jovial guy who is there to provide the comic relief/inappropriate comment.

Hmm let's see the one missing things is someone whose lifestyle probably wouldn't be suited for Star 94's cleaner family-friendly image. Let's hop they also avoid a annoying sound ing producer and a stunt guy/virgin dater.

Anyway my big prediction for 2008 is the Morning Mess will be beating Bert in the ratings by the Fall Book.
 
From what I've seen on You Tube and heard today on Star, I think The Morning Mess could do well.

Star 94 started promoting the show over the weekend and is very heavily promoting it today. I wonder if the station wanted a vanilla-sounding morning host this week so he wouldn't distract people from becoming focused on the new show.
 
Q100 sent a direct mail piece telling everyone to listen on Jan 2 at 7 A to get you Christmas bills paid so I'm thinking they're betting on a 1/2 start date!
 
Star 94 has a strategy? IMHO Star almosts sounds like a different station in every daypart: You've got mornings as one station, middays Tripp West is the only daypart 6a-midnight where the weather bed is played out of the :20 stopset, then Cindy & Ray, then nights. It almost sounds like a different station daypart to daypart. Q100 is much more consistent, Bert Show mornings and ten-in-a-row.
 
Agreed. Their biggest problem is that they have no strategy. When management has no backbone, the inmates run the asylum.
 
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