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So when did this become "content," and why?

John, I agree with you 100 percent . Well thought out and concise breaks are
very important when doing remotes. And one of the benefits of the technology
we have today is the ability to edit those breaks before they are sent back to the
station on the computer. Even if you do a brief interview with a Client you can
edit the break before it's sent back to the station. It also allows you to archive
the remote breaks and this is helpful because sometime an agency will even
ask for a copy of the remote breaks , so you can send them an mp3 of it or
burn a cd.
 
Down here in Westminster, Maryland at WTTR-AM we do about 40 remotes a year. They draw anywhere from 100-200 and on occasion 300 folks. We're learning several things about remotes. First of all, the station needs to heavily promote the gig 10 days out with a combination of recorded and 'live' mentions. The client is directed to promote the event through their email and customer database. Of course, the gig needs to have a hook, or 'draw' to interest people in coming.

And....we limit all breaks to two minutes. We will allow for a few extra seconds if the client is finishing up a comment at the two minute mark. We have an engineer on location at our remotes to give time countdown cues. If the jock goes too long, the guy on the board takes it back to the studio.
 
Hey Bob you make some great points. And you are exactly right the most successful remotes not only require the radio station to do it's part but also for the client to utilize as many forms of other media, social media and promotion as possible. We have also had great success with remotes in Hanover at WHVR....One of our local auto dealers does event driven remotes several times a year and the results have been fantastic. That client not only uses the radio but supports the schedule with direct mail, newspaper and the like and the results are as you mentioned very positive. Remotes can attract large crowds when promoted properly.
 
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