So When Is KRWM Flipping To All Christmas?

[Bongwater]

Usually the Friday before Thanksgiving has always been the day they flip. I am actually kind of surprised they didn't try for an early start this year, with KRWM's smashing current PPM numbers and the holiday format's ratings spike for 106.9 MHz working in tandem.

 

[SeattleRadioPro]

The country's AC format leader (WLTW/NYC) flipped this morning after initially saying it wouldn't flip till Thanksgiving. Perhaps Warm will flip Monday morning.

It's entirely possible the all-Xmas format could backfire this year - with lots of people out of work (or soon to be riffed), out of their homes and struggling to survive, the last thing they want to hear is "It's The Most Wonderful Time Of The Year".

 

[Bongwater]

Hmmm...recession....hadn't figured that in. Guess I should count my blessings as I untangle all these boxes of Christmas lights....

I was thinking since it still worked pretty good last year and KRWM is perched pretty high on PPM that they would have started earlier than usual - just to snag whoever's getting in the holiday spirit......

Right now, KZAL 94.7 in Manson is the only source of holiday music on NW radio....

http://asx.abacast.com/kzal-kzal-20.asx?ref=js&embedded=false&timeout=false&uofc=false (Windows Media)

 

[AQH]

Why don't you call them and find out?

 

[SeattleObserver]

I guess they read your mind, it's started this afternoon.

 

[dialtwister]

Even the Salvation Army kettle ringers are now bellin' at local Safeways and QFC's...

...what timing; let's all 'PUSH' XMAS rrrright now/don't wait!

 

[DangerousDan]

It's entirely possible the all-Xmas format could backfire this year - with lots of people out of work (or soon to be riffed), out of their homes and struggling to survive, the last thing they want to hear is "It's The Most Wonderful Time Of The Year".

I'm not sure about that. Christmas music is all about hope and joy. Like a belt of spiked egg nog, it takes you away from thinking about real-life problems. Non-alcoholic, non-pharmaceutical escapism. And it's free!

 

[crainbebo]

KRWM switched this afternoon at 3PM. The last soft rock song was Madonna's "Into the Groove" at 2:56PM. AND, the Christmas Wishes are going this year. I say that the phone lines will be crazy because of the economic crisis this year.

-crainbebo

 

[searadiofreak]

Why don't you call them and find out?

Because 9 times out of 10 they won't tell you. Atleast in competitive market situations.

I also agree the economy has nothing to do with it. Don't forget, last year around the holidays we were in a similar economic crisis mode, and most Xmas ratings were through the roof.

 

[Bongwater]

Why don't you call them and find out?

They already alerted me personally earlier...Thanks though.......

 

[SeattleRadioPro]

Christmas music is all about hope and joy. Like a belt of spiked egg nog, it takes you away from thinking about real-life problems. Non-alcoholic, non-pharmaceutical escapism. And it's free!

True - but there's a LOT more people whose "real-life problems" are MUCH more severe than they were a year ago and a few choruses of "Jingle Bells" ain't gonna take away from the fact you have no job, no money and no home.

I also agree the economy has nothing to do with it. Don't forget, last year around the holidays we were in a similar economic crisis mode, and most Xmas ratings were through the roof.

A similar economic mode? Have you been living under a rock this year?

Unemployment is TWICE what it was in 2008. More homes have been foreclosed this year than in years past. More banks have failed this year than before. What we had in '08 was a cakewalk compared to this year.

One other factor to consider - this is the first year for all-Xmas with PPM. So we'll know for sure just how far those ratings will go "through the roof" and see how it compares with years past.

 

[fremont]

Mouthbreathers and stage moms love the stuff. Ratings will be stratospheric. People are escapists.

 

[searadiofreak]

Christmas music is all about hope and joy. Like a belt of spiked egg nog, it takes you away from thinking about real-life problems. Non-alcoholic, non-pharmaceutical escapism. And it's free!

True - but there's a LOT more people whose "real-life problems" are MUCH more severe than they were a year ago and a few choruses of "Jingle Bells" ain't gonna take away from the fact you have no job, no money and no home.

I also agree the economy has nothing to do with it. Don't forget, last year around the holidays we were in a similar economic crisis mode, and most Xmas ratings were through the roof.

A similar economic mode? Have you been living under a rock this year?

Unemployment is TWICE what it was in 2008. More homes have been foreclosed this year than in years past. More banks have failed this year than before. What we had in '08 was a cakewalk compared to this year.

One other factor to consider - this is the first year for all-Xmas with PPM. So we'll know for sure just how far those ratings will go "through the roof" and see how it compares with years past.

Respectfully, please check your history. The economic crisis began in September/October of '08 with the failure of many Wall Street institutions. Things went south well ahead of of Xmas '08. Perhaps the public perception wasn't quite as strong, but the problems began well before Xmas '08. Excuse me if I was only referring to listeners who were paying attention a year ago.

 

[dialtwister]

KRWM Flipping To All Christmas

..a LOT more people whose "real-life problems" are MUCH more severe than they were a year ago...few choruses of "Jingle Bells" ain't gonna take away from the fact you have no job, no money and no home.

Amen to THAT, SRP -
- and YES - the PPM during the holidays will be interesting, even if how radio stocks are doing otherwise...