Re: So, Where to Now (St. Peter?)
> WHTT reminds me alittle bit like the new KFRC from San
> Francisco as a big hunk of the playlist is from the 70's.
>
> > With KB Radio gone as a music station, where are their
> > regular listeners going to end up?
> >
> > WHTT plays some '60s from the Beatles era and newer, but
> > they've shifted much of their music into the '70s. You're
> > more likely to hear an '80s song than a '50s track.
> >
> > So, where do you go to get you daily dose of doo-wop?
> > Satellite? CDs? On-line?
> >
> > The same question can be asked of former WECK listeners.
> >
>
There are times when WHTT sounds like it's on the cutting edge of Oldies. Huh? Did I write that? Except, WHTT doesn't call them "oldies" anymore because nobody over 40 wants to think of him/herself as "old." So they're classic hits or greatest hits. WHTT sounds very fresh for a station that plays songs that are 20, 30 and occasionally 40 years old. After 9 a.m., the presentation is tight, local and sounds like some kind of hybrid between AOR, 70's disco and 80's. Like a well-focused Jack... except with live jocks who have an act.
Somebody wrote that WHTT was playing the Greatest Hits of Rock 102, a pretty funny take; but it happens to be true and it might make sense in ratings and revenue. Rock 102 was a pretty decent station, even though it was automated. Sounds like WHTT is chasing WJYE and Star, but what happens if and when it ever catches up with them?
I can't imagine too many ex-KB listeners going to WHTT, it's almost too new for them. No Everly Brothers, Elvis or Bobby Darin, instead, you get Tina Turner, Elton John and the Beatles. I suspect ex-KB listeners will check out WHTT but find it too contemporary and settle on CHWO 740.
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