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So......where's my Portland numbers at?
- Thread starter Underminer
- Start date
Well here they are!
1 WMEA
2 WPOR
3 WBLM (tie)
3 WJBQ (tie)
5 WGAN
6 WFNK (tie)
6 WHOM (tie)
6 WTHT (tie)
6 WYNZ (tie)
10 WHXR
1 WMEA
2 WPOR
3 WBLM (tie)
3 WJBQ (tie)
5 WGAN
6 WFNK (tie)
6 WHOM (tie)
6 WTHT (tie)
6 WYNZ (tie)
10 WHXR
A big gold star for you, Adbuyer! I'll believe everything you say from now on. So, what happens to the fine folks at the Coast now, great soothsayer?
That all depends on who they bring in to revitalize Coast and WYNZ after Randi announces her "retirement" If that person needs to clean house, then the house will be cleaned. It's pretty simple.
But yes, the "retirement" to spend more time with the family will definitely happen. Saga has absolutley no choice.
But yes, the "retirement" to spend more time with the family will definitely happen. Saga has absolutley no choice.
C
CygnusX1
Guest
How about the Augusta top 10? WABK still #1? Blueberry took a beating in Bangor and WTOS got clobbered in both Bangor and L/A. I wonder if 93.5 The Edge made an impact on TOS in Augusta/Waterville (I'd have to think so.)
O
oldrover
Guest
Underminer said:A big gold star for you, Adbuyer! I'll believe everything you say from now on. So, what happens to the fine folks at the Coast now, great soothsayer?
LOL... Adbuyer should be renamed the "Coast Whisperer".
lol......It's actually worse for Coast. In the all important Adult 25-54 demo, Mon-Fri 6a-7p, they are tenth. TENTH. If I now know it, you can savely bet every agency in the state does.
When the sales staff starts losing their heads and screaming bloody murder because their sales billing (read commissions) are dropping significantly as they're are no longer getting agency buys they expected to be on.....it's gonna get real interesting on Western Ave. It's a 2005 flashback that's for sure.
When the sales staff starts losing their heads and screaming bloody murder because their sales billing (read commissions) are dropping significantly as they're are no longer getting agency buys they expected to be on.....it's gonna get real interesting on Western Ave. It's a 2005 flashback that's for sure.
I can't wait.Off with the repitious silly slogans & shred the liner cards."Rollin' through" 30 years of this is enough.adbuyer1 said:That all depends on who they bring in to revitalize Coast and WYNZ after Randi announces her "retirement" If that person needs to clean house, then the house will be cleaned. It's pretty simple.
But yes, the "retirement" to spend more time with the family will definitely happen. Saga has absolutley no choice.
Never underestimate the power of cronyism.
O.K......The "experiment" has failed.......can we PLEASE bring the old "Magic" back to WMGX!?!?!?
In what way? The old format? That ship has sailed. It got killed dead in 2005 (actually, long before that) and would be DOA in 2010. The problem is figuring out what to do NOW. Change formats? If so, to what? Change personnel? Seems the most likely way to go, if you even keep any local personalities. Simulcast one of the other stations? FM talk?
In what way? The old format? That ship has sailed. It got killed dead in 2005 (actually, long before that) and would be DOA in 2010. The problem is figuring out what to do NOW. Change formats? If so, to what? Change personnel? Seems the most likely way to go, if you even keep any local personalities. Simulcast one of the other stations? FM talk?
FM talk will never happen!! Putting either WGAN's or WZAN's programming on FM will spell the DEATH of either station!! MGX has a VERY big coverage area!I'd like to see WABK's format down here, I.M.H.O. it is the best programmed station in New England! WYNZ started to play the same music, but has gotten back to playing mostly pre 1975, and if you like a song, just listen tomorrow at the same time, it'll be on again.
It would probably help if JUST ONE of Saga's stations had a live person on the air after the morning show!
But, we ALL know that's a dream!!!
It would probably help if JUST ONE of Saga's stations had a live person on the air after the morning show!
But, we ALL know that's a dream!!!
Your cronyism comment, while damn funny, will ultimately determine what does or doesn't happen. The Hot AC format is fine. It's where the station needs to be. The morning show needs to be changed and the presentation of the station needs to be completely overhauled. Stale Hot AC's are dead Hot AC's.
The morning show needs to be changed and the presentation of the station needs to be completely overhauled.
Okay, Adbuyer1. Let's pretend. Unless you're actually Gary Dixon and have no clue. Goldstein hires you to turn the SS Coast around. Why can the morning show? What do you do with the other dayparts? New jingles, new slogans, new what?
Let's go for another "nailed it" moment, tough guy!
Okay, Adbuyer1. Let's pretend. Unless you're actually Gary Dixon and have no clue. Goldstein hires you to turn the SS Coast around. Why can the morning show? What do you do with the other dayparts? New jingles, new slogans, new what?
Let's go for another "nailed it" moment, tough guy!
Fair enough -
First, the station does not exist in a vacuum. It has direct and indirect competition around it. It's direct competition has the best local morning show in the market. That is fact. The current morning show can not compete against it at all and you can not start each weekday being buried like that. It's the equivalent of starting every football game down 10-0 at kickoff. The current morning show is actually much better suited today on an AC station, not a HOT AC with a really good TOP 40 morning show competitor.
(note - I am not saying the morning show is bad, I'm saying it's not the right morning show for the format based on competition)
You need to take the midday host off. She is killing the sound of the station. She is a "morning host" not a jock. Chuck Igo is a jock. Rob Steele is a jock. Amy Ryan is a jock. She is not. Some of the best morning hosts anywhere would be awful jocks and would killl the sound of the station in middays or afternoons. She is there for only one reason - Economics - and when that is the primary reason she is there it can turn out to be a huge mistake. In this case it is.
First, the station does not exist in a vacuum. It has direct and indirect competition around it. It's direct competition has the best local morning show in the market. That is fact. The current morning show can not compete against it at all and you can not start each weekday being buried like that. It's the equivalent of starting every football game down 10-0 at kickoff. The current morning show is actually much better suited today on an AC station, not a HOT AC with a really good TOP 40 morning show competitor.
(note - I am not saying the morning show is bad, I'm saying it's not the right morning show for the format based on competition)
You need to take the midday host off. She is killing the sound of the station. She is a "morning host" not a jock. Chuck Igo is a jock. Rob Steele is a jock. Amy Ryan is a jock. She is not. Some of the best morning hosts anywhere would be awful jocks and would killl the sound of the station in middays or afternoons. She is there for only one reason - Economics - and when that is the primary reason she is there it can turn out to be a huge mistake. In this case it is.
Then, the money issues will present themselves. Alisha works because she's already in the building and can VT for no extra cost. Same with Ethan. Tim and Eva are what's at the center of the problems. But Saga HATES to fire people--obviously. Tim Wright isn't a Hot AC guy--obviously. Better off on YNZ? Eva has personality in spades, but isn't a Hot AC gal. I assume they have contracts. So, then what?
If changing personel is NOT an option, then I go right after WHOM, maybe a brighter AC version, but right after them. Here's why:
WHOM is not "home" to anywhere. Listen to them for two hours and you could think you're listening to a NH radio station. That is their achilles heel. Attack it. Become Portland's Lite. If you want to be corny (please don't) and use a "lighthouse" brand. Better yet, you could probably just keep Coast and change the positioning brand; imaging, etc. Coast is a geographical positioner not a formatic one.
Tim and Eva will then work nicely and would immediately be better than the current morning programming on WHOM. Ethan is fine for this format; even perfect. Move Randi back over and have Alisha voice track POR. She already has a presence on that station and it would make a lot more sense.
You're already competing in the W25-54 demo to begin with, so there's not a radical change there. You have Q97 on one side of you and WHOM on the other side. If you are not willing to change the personel on the station, which is what this whole premise is being based on, you have to go after WHOM and not the Q. WHOM is vulnerable because of the reason I mentioned; the Q is not and you have the personal in place to do it.
Have I nailed it yet?
WHOM is not "home" to anywhere. Listen to them for two hours and you could think you're listening to a NH radio station. That is their achilles heel. Attack it. Become Portland's Lite. If you want to be corny (please don't) and use a "lighthouse" brand. Better yet, you could probably just keep Coast and change the positioning brand; imaging, etc. Coast is a geographical positioner not a formatic one.
Tim and Eva will then work nicely and would immediately be better than the current morning programming on WHOM. Ethan is fine for this format; even perfect. Move Randi back over and have Alisha voice track POR. She already has a presence on that station and it would make a lot more sense.
You're already competing in the W25-54 demo to begin with, so there's not a radical change there. You have Q97 on one side of you and WHOM on the other side. If you are not willing to change the personel on the station, which is what this whole premise is being based on, you have to go after WHOM and not the Q. WHOM is vulnerable because of the reason I mentioned; the Q is not and you have the personal in place to do it.
Have I nailed it yet?
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