This is a very interesting article. I have always been intrigued by slogans and positioning statements. I sometimes wonder if listeners, millenials and younger, are as invested in positioning slogans/statements as Gen X and older.
If I take a local (Australian) example, the Australian Radio Network's (ARN) Classic Hits (Pure Gold) network dropped references to "Classic Hits" back in 2017. With changes within other area's of the company, there was more networking/voicetracking within the Classic Hits stream, and their positioner of "Better Music and More Of It" was dropped at the end of 2024.
Fast forward 15 months and a rival network, the positioner "Beter Music and More Of It" lands on a reborn 2DAY FM.
radioinsight.com
If I take a local (Australian) example, the Australian Radio Network's (ARN) Classic Hits (Pure Gold) network dropped references to "Classic Hits" back in 2017. With changes within other area's of the company, there was more networking/voicetracking within the Classic Hits stream, and their positioner of "Better Music and More Of It" was dropped at the end of 2024.
Fast forward 15 months and a rival network, the positioner "Beter Music and More Of It" lands on a reborn 2DAY FM.
So Who the $#%$%# Cares About a Slogan Change?
When Radioinsight and Ross on Radio reported last month that a half-dozen iHeart Media stations, including WAXQ (Q104.3) New York, were downplaying the word “Classic Rock” in varying ways, it was one of the most-read ROR columns in recent months. It was also one of the most commented-on — both...
radioinsight.com