Greg: I am fascinated by what you and WRSG are trying to do. It is obvious from this thread, from looking at radio station websites and a lot of other very loud signals, even the adult, seasoned-pro broadcasting crowd has some difficulty wrapping their arms around the place of radio in today's world. Maybe a few of us could volunteer to be "thinking catalyst helpers" to your group. We shouldn't attempt to jump in and BE your radio staff. That would cheat the students of the opportunity to learn how to be creative thinkers. Maybe we could learn something about how to be mentors.
You say you don't have a website... but you do have a page or two buried in the school website. You and the student staff need to sift through: What would a REAL website do that this "pseudo website" doesn't do or can't do.
Though it seems to take forever to get through and out of high school, one of the challenges has to be that by the time someone begins to get a good picture in their mind of what WRSG might try to do, that someone is graduated and out of the picture. First, that is good news. That means that underclassmen don't get crimped under layers and layers of people above them.... like in a corporation where they may work some day. Second, it is bad news because a lot of fertile ideas that just haven't hatched yet must leave the campus every year.
Social Media is a relatively new thing. It seems to move fast enough that people who thought a year ago they were experts or on the edge of becoming experts are shaking their head today, muttering something about "The world is running off and leaving me." You have high school students today who will go study medicine and many of them will find that advances in medicine seem to be moving faster than they can learn. Computer programmers: same story. Lawyers? Same story. Helping high school students to grasp the idea of chasing a fleeting, developing concept like Social Media may be much more useful to them 20 years from now than learning how to turn on a microphone and how to compose a news story and how to arrange musical selections in a sequence that is not a train-wreck.