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Society of Professional Journalists Criticizes Radio Station's Sale of Naming Rights

B

bigtalkradiofan

Guest
http://www.radiodailynews.com/

The Society of Professional Journalists is urging Clear Channel radio group to stop allowing its stations to sell naming rights to their newsrooms. WIBA, a Clear Channel radio station in Madison, Wis., sold the naming rights for its newsroom to a local bank. "The only thing a news organization has is its credibility," said David Carlson, SPJ president. "When that's lost, listeners, viewers and readers will not be far behind." "Does it sound credible to introduce a news report with 'Here's Jennifer Miller from the Battz Beer News Center?'" (read more - AScribe)


http://newswire.ascribe.org/cgi-bin...1213.133659&time=14 31 PST&year=2005&public=0

Tue Dec 13 14:31:29 2005 Pacific Time

Society of Professional Journalists Criticizes Radio Station's Sale of Naming Rights

INDIANAPOLIS, Dec. 13 (AScribe Newswire) -- The Society of Professional Journalists urges Clear Channel radio group to stop allowing its stations to sell naming rights to their newsrooms. WIBA, a Clear Channel radio station in Madison, Wis., sold the naming rights for its newsroom to a local bank.

"The only thing a news organization has is its credibility," said David Carlson, SPJ president. "When that's lost, listeners, viewers and readers will not be far behind."

[Click link above for the rest of the article.]
 
Re: Society of Professional Journalists Criticizes Radio Station's Sale of Naming Rights

Do you really think that your average listener really cares? Do you really think that naming the news room has any relevance on what the newscasters broadcast? Explain to me how the naming lowers its credibility. (Not directed at the poster of this information)

How does naming a traffic studio lower its credibility on how it can deliver the traffic? The answer is: IT DOESN'T.

> http://www.radiodailynews.com/
>
> The Society of Professional Journalists is urging Clear
> Channel radio group to stop allowing its stations to sell
> naming rights to their newsrooms. WIBA, a Clear Channel
> radio station in Madison, Wis., sold the naming rights for
> its newsroom to a local bank. "The only thing a news
> organization has is its credibility," said David Carlson,
> SPJ president. "When that's lost, listeners, viewers and
> readers will not be far behind." "Does it sound credible to
> introduce a news report with 'Here's Jennifer Miller from
> the Battz Beer News Center?'" (read more - AScribe)
>
>
http://newswire.ascribe.org/cgi-bin/behold.pl?asc> ribeid=20051213.133659&time=14%2031%20PST&year=2005&public=0
>
>
> Tue Dec 13 14:31:29 2005 Pacific Time
>
> Society of Professional Journalists Criticizes Radio
> Station's Sale of Naming Rights
>
> INDIANAPOLIS, Dec. 13 (AScribe Newswire) -- The Society of
> Professional Journalists urges Clear Channel radio group to
> stop allowing its stations to sell naming rights to their
> newsrooms. WIBA, a Clear Channel radio station in Madison,
> Wis., sold the naming rights for its newsroom to a local
> bank.
>
> "The only thing a news organization has is its credibility,"
> said David Carlson, SPJ president. "When that's lost,
> listeners, viewers and readers will not be far behind."
>
> [Click link above for the rest of the article.]
>
 
Re: Society of Professional Journalists Criticizes Radio Station's Sale of Naming Rights

News broadcasts have been sponsored/named for years. The only difference between CC's Pyramax News Center and the Piggly Wiggly logo that is splashed across Emmy Award winning Fox 6 news is the name of the advertiser.

The Society of Professional Journalists should concern themselves with much more urgent problems such as, professionalism, credibility and integrity within journalism itself.


> http://www.radiodailynews.com/
>
> The Society of Professional Journalists is urging Clear
> Channel radio group to stop allowing its stations to sell
> naming rights to their newsrooms. WIBA, a Clear Channel
> radio station in Madison, Wis., sold the naming rights for
> its newsroom to a local bank. "The only thing a news
> organization has is its credibility," said David Carlson,
> SPJ president. "When that's lost, listeners, viewers and
> readers will not be far behind." "Does it sound credible to
> introduce a news report with 'Here's Jennifer Miller from
> the Battz Beer News Center?'" (read more - AScribe)
>
>
http://newswire.ascribe.org/cgi-bin/behold.pl?asc> ribeid=20051213.133659&time=14%2031%20PST&year=2005&public=0
>
>
> Tue Dec 13 14:31:29 2005 Pacific Time
>
> Society of Professional Journalists Criticizes Radio
> Station's Sale of Naming Rights
>
> INDIANAPOLIS, Dec. 13 (AScribe Newswire) -- The Society of
> Professional Journalists urges Clear Channel radio group to
> stop allowing its stations to sell naming rights to their
> newsrooms. WIBA, a Clear Channel radio station in Madison,
> Wis., sold the naming rights for its newsroom to a local
> bank.
>
> "The only thing a news organization has is its credibility,"
> said David Carlson, SPJ president. "When that's lost,
> listeners, viewers and readers will not be far behind."
>
> [Click link above for the rest of the article.]
>
 
Re: Society of Professional Journalists Criticizes Radio Station's Sale of Naming Rights

> News broadcasts have been sponsored/named for years. The
> only difference between CC's Pyramax News Center and the
> Piggly Wiggly logo that is splashed across Emmy Award
> winning Fox 6 news is the name of the advertiser.

No.. The difference is that CC's NEWSROOM is sponsored... Fox 6's isn't sponsored, just a segment here or there is.

-A<P ID="signature">______________

</P>
 
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