reading about 'soft' rock,the ultimate contradiction and I have to laugh..do we have 'soft''rock' in the NY market? ..the tag line is such an attempt to turn apples into eggs, rock by it's very nature is not soft, when it's soft, it's no longer rock. nice attempt at spin, radio people crack me up...is there a 'hard mor' station?
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"soft" rock in NY? ,....lol
- Thread starter lalumia
- Start date
M
motnow
Guest
Soft rock my eye....
How about a station flipping to "Hard Lovesongs".
Is there a market for that?
How about a station flipping to "Hard Lovesongs".
Is there a market for that?
T
tcsnrayp
Guest
lalumia said:
What exactly were you reading? I would like to see what set you off.
W
wmgcbs
Guest
cheffo200 said:
What does everyone think of Now 97.5 (what you've heard or read of it so far) and B101 over in Philly compared to WLTW and Fresh here in NYC?
B
BACKnUSSR
Guest
lalumia said:
Are you serious?? Is this a new phrase to you? NYC had a Soft Rock station for about a decade (WNSR) simply a pre-cursor to Hot AC.
But going with your definition, how would you categorize songs such as "Angie" by the Stones, "Space Oddity" by Bowie, "Imagine" by John Lennon,
"Bridge Over Troubled Water" by Simon & Garfunkel, "Let It Be" by the Beatles, "Wish You Were Here" by Pink Floyd.....they're all "soft" are they not rock songs??
most of those are pop records, some of them by rock artists;
are people listening to actual music on the radio, or are they listening to artist perceptions?...rock by it's nature, by the word itself, is hard;putting the word soft in front of it does nothing to negate that reality, and these days, the whole concept is beyond absurd; they're trying to sell the concept of 'hipness' by attaching the word 'rock' to a bunch of limp love songs
are people listening to actual music on the radio, or are they listening to artist perceptions?...rock by it's nature, by the word itself, is hard;putting the word soft in front of it does nothing to negate that reality, and these days, the whole concept is beyond absurd; they're trying to sell the concept of 'hipness' by attaching the word 'rock' to a bunch of limp love songs
You needed to campaign on this platform 28 years ago when this stuff started.lalumia said:
lalumia said:
1. Most format names are designed to be used in sales, so buyers in often distant markets have a rough idea of which format area a station covers.
2. When used on the air, format descriptors are also used to give listeners an idea of what to expect. This is branding, where the use of certain keywords creates images that enhance the product appeal. Nobody at this level is a purist.
lalumia said:
What was the 'punk' conveyance then, lalumia? You're not familiar with the smell of wheat paste and spray paint?
Can you imagine the marketing problem if they called it "Flaccid Rock"? Though that would be more accurate. Did Dick Clark ever do TV commercials for "Lite" like he did for LA's KOST 103?
A
adma
Guest
Perhaps the problem with the term "soft rock" these days is because, like so much within the commercial music radio universe, it seems an artifact of the 1970s--maybe the peak period when the Casey Kasem catchall term "rock era" made sense, when virtually everything making it to (or even more so, generated from) Top 40 or prog-FM/AOR became "rock by proxy".
So, consider soft rock as MOR for the rock era: the Eagles and Phil Collins subbing for Mantovani and Ray Conniff.
Then again, the catchall notion of "rock" also defines, to some extent, such canon-making institutions as the Rock & Roll Hall Of Fame.
It's only the result of subsequent taste segmentation that the idea of "rock by it's nature, by the word itself, is hard" became commonplace--and all too often among the hack amateur taste sensibilities that have a bone to pick with the pointy-heads running the R&R H of F.
Perhaps if there's a currently credible non-derogatory alternate term for "Soft Rock", it's "Yacht Rock"--though probably a little too Gen Y ironic-affectionate for comfort. Maybe if Gen Yers wind up salvaging the detritus of terrestrial FM by setting it up as a "70s retro technology medium", that'll be the standard that prevails...
So, consider soft rock as MOR for the rock era: the Eagles and Phil Collins subbing for Mantovani and Ray Conniff.
Then again, the catchall notion of "rock" also defines, to some extent, such canon-making institutions as the Rock & Roll Hall Of Fame.
It's only the result of subsequent taste segmentation that the idea of "rock by it's nature, by the word itself, is hard" became commonplace--and all too often among the hack amateur taste sensibilities that have a bone to pick with the pointy-heads running the R&R H of F.
Perhaps if there's a currently credible non-derogatory alternate term for "Soft Rock", it's "Yacht Rock"--though probably a little too Gen Y ironic-affectionate for comfort. Maybe if Gen Yers wind up salvaging the detritus of terrestrial FM by setting it up as a "70s retro technology medium", that'll be the standard that prevails...
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