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Sohio Weather Sounder

Fill up with Boron like my daddy always did...
 
That campaign made its way to Kentucky when Standard Oil and Gulf/BP became related. I filled in for afternoons on WVLK Lexington and read the copy a few times. If I had only grabbed a copy of the sounder before leaving.
 
Based on what it says on the YouTube page, I guess it even has a title. It's called "Sohio Snowbound".

Somebody's gotta have this somewhere!
 
I can hear it in my head! As I recall, these spots only ran when the temperature was forecast to be below a certain frigid level (maybe 10 degrees?). They wouldn't want to run them during a warm spell (Sohio temperature forecast..a low of 37 degrees!). They were always added to the log. Those were some brutal winters when they were running, though.
 
gr8oldies said:
I couldn't get it to work but probably my computer. Thanks for the memory..I'm getting my long johns out now!
Click to expand...

Click on the link.

Then "right click" and "save" on the second link. It should then play from your computer.

Enjoy (I did)!
 
..."So fill up now with Boron or no-lead Cetron with Ice Guard Protection...you go...or Sohio (later BP) pays the tow!"

Yep..I believe the temperature trigger was actually around 20 degrees. And yes, sales managers loved snowstorms if you got on that buy, because it made the numbers in January and February look a little better. And, if you had a blizzard...well...

Think I didn't read that spot more than my share of times?
 
KevinFodor said:
..."So fill up now with Boron or no-lead Cetron with Ice Guard Protection...you go...or Sohio (later BP) pays the tow!"

Yep..I believe the temperature trigger was actually around 20 degrees. And yes, sales managers loved snowstorms if you got on that buy, because it made the numbers in January and February look a little better. And, if you had a blizzard...well...

Think I didn't read that spot more than my share of times?
Click to expand...

I remember it as:

..."Sohio Temperature Forcast...Tonight a low of 5 degrees above..So fill up now with Boron or no-lead Cetron with Ice Guard Protection...No fuel line freeze-up or Sohio pays the tow!"
 
MikeStandardsFromIndiana said:
i think theres been times when there are dangerously cold temps out i could swear i heard the sohio sounder still being used on WLW as of a few years ago
Click to expand...

After BP bought Sohio, they used the same sounder during the coldest months to keep promoting their fuels with Iceguard, guess they figured why change what works
 
Sohio/BP, etc...changed that copy probably 2 or 3 times (if not more) over the course of their use of that campaign.

I can remember 2 or 3 different versions of it...but putting them all to paper strains my 52 year old brain too much!
 
I, too, remember the "no fuel line freeze-up, or Sohio pays your tow"! (Or, it'll pay your whole foot, as the joke went back then. Hey, I was young.)

How long did BP continue to use this?

Thanks for the (cold) memories!
 
They didn't use it that long since BP wanted to eventually shrug any memories of Sohio.

Gary Burghoff (best known as Radar O'Reilly on M.A.S.H.) became the spokesman in the late 80s TV ads and other promotions as "that Sohio guy."

http://www.youtube.com/watch?v=pADIK3wPAjw

In 1991 he was last seen making the transition to BP America

http://www.youtube.com/watch?v=zSgf0CGHT9Q

After that it was all about BP wanting to make itself known as "Beyond Petroleum" instead of "British Petroleum."


So whay are they STILL promoting gasoline to generation Z? Go figure!

http://www.youtube.com/watch?v=3rklKyFMUME

I might add that a couple of years ago a BP station in Piqua donned its former Sohio memorabilia and the head honchos found out and promtly took away its BP franchise from them....it's still open doing oil changes but no longer sells gasoline...just a lone 1950s-era BORON pump and a 60s credit card device sits in its place and the station still looking like a Sohio station from the 50s and early 60s. and the moniker "bringing your car up to STANDARD."
 
kirkiefan said:
I might add that a couple of years ago a BP station in Piqua donned its former Sohio memorabilia and the head honchos found out and promtly took away its BP franchise from them....it's still open doing oil changes but no longer sells gasoline...just a lone 1950s-era BORON pump and a 60s credit card device sits in its place and the station still looking like a Sohio station from the 50s and early 60s. and the moniker "bringing your car up to STANDARD."
Click to expand...

You can see how brilliant the management at BP was. In the span of 20-years they basically went from owning the gasoline market in this state, to giving it away to Marathon (and Speedway).

Sounds like these guys went to the same management schools as the people who are running radio these days did.
 
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