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SOL RADIO

Astros2023 said:
Sir, I must emphasize that life encompasses more than just numbers. Funny your are seeking help from David. Regardless of numerical data or ratings, I assure you that for most small, locally owned businesses selling directly to independent shops, it is much easier to market "Piolin" rather than promoting an unknown local talent. Ultimately, for a small company that does not depend on ratings, a high-profile brand name like Piolin is more logical.
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Piolín has not been a factor for nearly 15 years. He committed "radiocide" with his political focus and then was absent from radio for essentially everyone while he did his failed satellite show. He never recovered.

By "small companies" you are talking about "small Hispanic companies"; small non-Hispanic companies would have no interest in him. How many owners of such, even if they can afford radio, even remember Piolín today? And how many were listeners when he was briefly popular 15 to 20 years ago?
 
DavidEduardo said:
Piolín has not been a factor for nearly 15 years. He committed "radiocide" with his political focus and then was absent from radio for essentially everyone while he did his failed satellite show. He never recovered.

By "small companies" you are talking about "small Hispanic companies"; small non-Hispanic companies would have no interest in him. How many owners of such, even if they can afford radio, even remember Piolín today? And how many were listeners when he was briefly popular 15 to 20 years ago?
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Comparing Piolin to his prime radio days is somewhat unfair since Univision was instrumental in his rise to stardom and his high ratings. Once again, I'm discussing sales figures, it's significantly easier to market the name Rick Dees than to promote an unknown personality. Without the necessary budget, signal, or ratings, one often depends on a memorable and recognizable name.
 
Astros2023 said:
Comparing Piolin to his prime radio days is somewhat unfair since Univision was instrumental in his rise to stardom and his high ratings. Once again, I'm discussing sales figures, it's significantly easier to market the name Rick Dees than to promote an unknown personality. Without the necessary budget, signal, or ratings, one often depends on a memorable and recognizable name.
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You are assuming that clients look at the names of talents on radio stations. Most don't unless it is a Bobby Bones or Seacreast or Charlemagne like talent and sales are at the national agency level. You are assuming that clients actually listen to the stations that they buy and know the names of the DJs.

When I was, among other things, GSM of a station in Puerto Rico where the morning show had around a 30 share, most ad buyers were not listeners to that "kind" of station and had little knowledge of what was on the show.

I can, of course, see very small clients... at the Taquería El Sinaloense level... being listeners and thus potential clients. But that is for $5 spots and slow pay or no pay.

Oh, as to Piolín, he was my overnight jock at KWIZ when I was PD of KKHJ and KWIZ. Our morning guy gut picked up by the cops for exhibitionism (yeah, right!) and I needed a morning fill, fast. I had real trouble getting Piolín to "stop talking and play the songs" in overnights. The owner hated him, but I actually thought he was good... so I used the urgency of the flasher situation to put Piolín on the morning show. It worked, as is obvious. He is the least grateful person I've ever worked with.
 
DavidEduardo said:
You are assuming that clients look at the names of talents on radio stations. Most don't unless it is a Bobby Bones or Seacreast or Charlemagne like talent and sales are at the national agency level. You are assuming that clients actually listen to the stations that they buy and know the names of the DJs.

When I was, among other things, GSM of a station in Puerto Rico where the morning show had around a 30 share, most ad buyers were not listeners to that "kind" of station and had little knowledge of what was on the show.

I can, of course, see very small clients... at the Taquería El Sinaloense level... being listeners and thus potential clients. But that is for $5 spots and slow pay or no pay.

Oh, as to Piolín, he was my overnight jock at KWIZ when I was PD of KKHJ and KWIZ. Our morning guy gut picked up by the cops for exhibitionism (yeah, right!) and I needed a morning fill, fast. I had real trouble getting Piolín to "stop talking and play the songs" in overnights. The owner hated him, but I actually thought he was good... so I used the urgency of the flasher situation to put Piolín on the morning show. It worked, as is obvious. He is the least grateful person I've ever worked with.
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One can anticipate $5 to $10 rates and clients are the only clients they get. translator are resource-limited "station" that does not subscribe to Nielsen or even get agency buys. Even if you placed Raul Brindis, considered by many as the king of Spanish radio in Houston, on an AM radio signal or a low-coverage translator without Nielsen ratings, TV advertisements, monetary giveaways, billboards, or promotion teams, he would likely still be selling taqueria ads for merely ten dollars a spot.
 
Identnut said:
Isn't that the only kind of spot that a translator in Houston could really hope for?
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They will never even cover expenses with that kind of business. The first thing they will learn is "cash in advance".
 
I know someone already mentioned this, but I wanted to share my observation. The translator of 101.7 FM is around 25 seconds ahead of 106.9 HD3
 
Mrtejano said:
Sol Radio is now home of the Erazno Y La Chokolata show. Has been for at least 3 days.
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Had it not worked out in Chicago, it would have likely have been La Ley. I like that show, but neither the former Chicago nor the current Milwaukee affiliate come in clear where I live.
 
Mrtejano said:
Wrong conversation?
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No. Erazno y La Chokolata was in Chicago's SBS station, but it didn't work out and now Chicago is one of the missing markets for E&C.

Had it worked out, they'd probably have the show on KROI as well. They wouldn't have to rely on a dinky translator for airtime in Houston.
 
Identnut said:
No. Erazno y La Chokolata was in Chicago's SBS station, but it didn't work out and now Chicago is one of the missing markets for E&C.

Had it worked out, they'd probably have the show on KROI as well. They wouldn't have to rely on a dinky translator for airtime in Houston.
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Doesn’t seem like it worked very well in Houston either. Wasn’t it on KLTN for a while then it went to La Raza.
 


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