Some Advice

[Signal_Faded]

I am working with a host who is getting ready to take his show to syndication on Sundays (it is a health show)...looking for opinions on the time to syndicate. 3-6p or 6-9p? Thoughts?

 

[Shoot From Hip]

You make it a little tough to give a thoughtful answer. Are these eastern times? Is it an interview show or a call-in show? Does this person have a national footprint? Who's the target audience? Is this person a medical professional? Who's your competition? What are you basing the three-hour time frame on...your goal or your affiliates'? Are you also doing short-form reports to supplement?

Without answers to the above, generically-speaking I'd think you'd want earlier than later.

 

[Signal_Faded]

Are these eastern times?

sorry it would be 4-7 eastern or 7-10 eastern.

Is it an interview show or a call-in show?

It is a caller driven show...there may be an occasional interview.

Does this person have a national footprint?

He is about to with appearances on all the early morning shows etc.

Who's the target audience?

Well...who is anyone's target audience? I think the main target is going to be p 25-54 both from an advertiser point of view and I believe the message will resonate best with that demo.

Is this person a medical professional?

Who's your competition?

Ourselves.

What are you basing the three-hour time frame on...your goal or your affiliates'?

Our flagship is giving us three hours...obviously no affiliate would be required carry all three hours but that gives us a nice block each week. All three hours will be available on the bird.

Are you also doing short-form reports to supplement?

Not yet...but that will be coming down the line shortly.

I hope that helps...thanks for your time and attention to the question. For most people this is not a big decision but we are trying to make the most educated choice here.