The current country product is pretty weak right now. Lot's of big artists doing mediocre songs. Even the biggest hits just aren't as good. Brad Paisley's "I'm Still A Guy" sounds cliche, it's just his typical formula, compare that to his earlier songs.."I'm Gonna Miss Her" sounded fresh and clever when it came out. The Phil Vassar song "Love Is a Beautiful Thing" is what used to be called a "turntable record", it researches good, but it doesn't generate any requests, sales or excitement..yet it's a huge hit on the chart. Then you have all of these reality show runner-ups, some are talented, but there are just too many of them.
There are still some good songs.. "Just Got Started Loving You" sounded great..at least the first million times I heard it. Lady A still sounds good to me. This goes in cycles and I think the music will get better. In the meantime, from the demo rankings I have seen from across the country, with some exceptions there is an aging problem going on in the format..several stations look good 12+ but pretty weak 25-54..check out Dallas for an extreme example of a market where country used to thrive and no longer does...the staleness of the music is causing some of this ratings decline IMO.