some questions about KEXX FM and its history and future.

[36james]

i had some questions on KEXX.

1. i noticed its signal covers almost 3/4 forths of the Phoenix area, and it mainly covers the outskirts of town see link below.

http://radio-locator.com/cgi-bin/pat?call=KEXX&service=FM&status=L&hours=U

2. when the station Debuted as a Country station in 1981, how well did it do head to head against KMLE, and KNIX from 1992-1994, before it switched formats in 1994? should they try a country format? seeing how they cover most of Phoenix? i dont know what there ratings were back in 1992 to 1994, when they did a quartely assessment, but if they did better than what their ratings are now, they should try Country.

from Wikipedia

History

KEXX signed in 1981 and located in Coolidge, Arizona. The station aired a country music format and originally adopted the call letters of KQEZ until 1994.
In 1994, the country music format was dropped in favor of a classic rock music format complemented by a change of call letters to KAZR. A signal upgrade followed providing the southern sections of the Phoenix, Arizona, area with a clear signal. However, the format change was short lived.

does anyone know what the ratings were back in 1992-1994 going up against KMLE and KNIX?

thanks for responding.

 

[36james]

what riveria should do is sell off KVIB FM, call Tim and Willy's agent and offer them a contract from the money they make from selling off KVIB, then slowly build up the station, and as station come up for sale, Riveria can buy 1, if Tim and Willy get good ratings, 1 poster suggested Classic Country, what about some tunes from the 80's, 90's and now, with Tim and Willy in the Mornings, with an 18-49 target demo? it could work i think.

 

[beauduran]

103.9 was never audible north of Sacaton until Jerry Clifton bought the station and moved it into Phoenix launching the Party format. I don't ever recall them showing up in any Phoenix numbers before that.

 

[36james]

thanks Beau for the response

 

[Saladressing]

Of course, there's a slight hole for the format burning up the airwaves around the country right now. In fact, a big signal in New York City just flipped to this format. Gee I wonder what station had that format previously (several years ago before morphing into classic-heavy alternative and at the moment the 19th CHR in Phoenix).

 

[radioresearcher]

Of course, there's a slight hole for the format burning up the airwaves around the country right now. In fact, a big signal in New York City just flipped to this format. Gee I wonder what station had that format previously (several years ago before morphing into classic-heavy alternative and at the moment the 19th CHR in Phoenix).

The station in New York is going back to a format that failed on 92.3 twice and 101.9. Maybe with a different PD and ownership it could work this time.

 

[Saladressing]

It will be interesting to see the developments of 103.9, 107.9, 95.5, 97.5 etc. as it seems to be a fluid situation with many format adjustments and/or speculated adjustments.

 

[indieradioguy]

Of course, there's a slight hole for the format burning up the airwaves around the country right now. In fact, a big signal in New York City just flipped to this format. Gee I wonder what station had that format previously (several years ago before morphing into classic-heavy alternative and at the moment the 19th CHR in Phoenix).

The station in New York is going back to a format that failed on 92.3 twice and 101.9. Maybe with a different PD and ownership it could work this time.

Yeah, sure it could work. And orangutans might fly out of my butt. ;D

 

[chrocket87]

Of course, there's a slight hole for the format burning up the airwaves around the country right now. In fact, a big signal in New York City just flipped to this format. Gee I wonder what station had that format previously (several years ago before morphing into classic-heavy alternative and at the moment the 19th CHR in Phoenix).

You mean the format which saw no ratings or billing success when it was playing newer alternative as The Edge? Sorry, but alternative is probably not coming back to Phoenix.

 

[Frequency Breakdown]

Of course, there's a slight hole for the format burning up the airwaves around the country right now. In fact, a big signal in New York City just flipped to this format. Gee I wonder what station had that format previously (several years ago before morphing into classic-heavy alternative and at the moment the 19th CHR in Phoenix).

You mean the format which saw no ratings or billing success when it was playing newer alternative as The Edge? Sorry, but alternative is probably not coming back to Phoenix.

That's the exact same argument they used in New York. And look at 'em now! An alternative format, done correctly, could (and has) thrive in this market.

 

[radioresearcher]

Of course, there's a slight hole for the format burning up the airwaves around the country right now. In fact, a big signal in New York City just flipped to this format. Gee I wonder what station had that format previously (several years ago before morphing into classic-heavy alternative and at the moment the 19th CHR in Phoenix).

You mean the format which saw no ratings or billing success when it was playing newer alternative as The Edge? Sorry, but alternative is probably not coming back to Phoenix.

That's the exact same argument they used in New York. And look at 'em now! An alternative format, done correctly, could (and has) thrive in this market.

Never in PPM... different game. New York has yet to prove it can be successful. Jury is out

 

[radioguy39nj]

That's the exact same argument they used in New York. And look at 'em now! An alternative format, done correctly, could (and has) thrive in this market.

Never in PPM... different game. New York has yet to prove it can be successful. Jury is out

I think alt is a longshot on a class B NYC stick. You had an alt rock simulcast in NJ, G-Rock (106.3 in Monmouth County & 106.5 in Ocean County) then got flipped to CHR Hits 106. Competition from NY CHR's forced a flip to Thunder Country 106.

Rock formats in NYC, though they had their following, never got high ratings, including heritage rockers WNEW-FM and WPLJ. Since the heyday of those two stations in the 70s, there have been two versions of K-Rock, WAXQ as a modern rocker and WAPP. WAXQ is the only one still around today and it's as a classic rocker. WNEW-FM is now WWFS (AC Fresh 102.7) and 'PLJ is now a hot AC station.