Some Thoughts for P-Cola/Mobile Radio 2011

[macab4490]

Well, we only had like one or two flips in 2010: 107.3 and 106.5

I'm curious if they're is going to be anything in store this year. Two questions that I'm
Curious to ask is:

1. How long will i100 will last? 2. How long will 107.3 be groovin'

My thought(s). This station is becoming old, fast! Dj's are boring and music is reptile. There is nothing "local" about it! This station sounds like it's from either Dallas, Nashville, Indianapolis or even Atlanta. Why? All their concerts that they announce are from those cities.

Does this station know that WABB or 107.3 is their main compeitors?? I just don't see Cumulus keeping this station for an another year. If I were the person to decide the next step of the station, I would flip them. To what? I exactly have no clue. Just got to see what format everyone is talking about.

Soft Rock 94.1 is one of the best sounding AC stations on the radio. My only wish is that they have bring a 70s or 80s show on Saturday night.

I think they even had the best Christmas music on Christmas Eve to Christmas Day.....with no commercials!

Lite Mix= bland.

107.3: this station has potential but I don't see them going so far. Not so hot ratings right now. They should go CHR or Rythmatic.

97.5: This station is interesting. They sound like a Clear Channel CHR.
They need better station imaging and voicetracking.
They did however took of Open House Party off the air in the replacement of Saturday Night Online Live! Maybe put On-Air with Ryan Seacrest during middays?! That would be cool.


Your thoughts?

 

[Dr voicetrack]

macab, it's not that I disagree with you. You have some valid opinions, to a point.

Agreed, over the past few weeks i100 has sounded stuck. Part of that may be the "cumulus' factor. Another is that the month of December has the least amount of movement, I mean virtually none, when it comes to a station changing up music, imaging, etc. When you're as tight as i100 is music-wise, that doesn't help.
We won't have a better clue were the station is going until a couple weeks from now. Even more so when the fall numbers come out. From what I've heard from a bunch of people, they had a very good spring book. If fall is in the ballpark or better, don't expect i100 to go away. At least, this year.

On the concert point, I'll go the other way. Since none of the concerts they've sent people to have come to the local area, I think it's a good thing they've done the trips. Looking at the website, They've done trips to Miami, Las Vegas, Memphis, and I think I remember one trip to Los Angeles. None of which are "i" cities.

Music is reptile? No clue what that means. But, if you're trying to say the music sounds old I'll ask you what do you call all the tracks that are 10+ years old on WABB?

Speaking of WABB, yes i100 knows they are the main competition. That's pretty apparent. So does WABB. Listen to both stations carefully. The mgt of WABB has i100 on the brain, and has since day 1. They are reacting to just about everything i100 has done. Everyone in radio on the gulf coast knows this and its been talked about often.

Then we go back to WABB. They're in a tough spot. i100 on one side, Groove on the other. They're caught on a very slippery slope. They're trying to be everything to everyone. A strategy that almost never works. Seacrest won't happen on WABB. Too many reasons why. I just don't have the patience to type them all out.

There really isn't anything going jock-wise for either station. (WABB or i100) Q-Tip has incredible name recognition and is very well liked. That's about it.

The Groove has an identity crisis of their own. At sign on they were all over the place. Over the past few months, they've gotten more current intensive. But what kills them is that 70s or 80s gold. Stops TSL for the under 34 crowd in it's tracks. They need to figure out what they want to be soon.

94.1- Agree with you. I enjoy that station.

 

[Rob]

Your listening to 1370 and WFTW 1260 and NOW on 100.7 WCOA Pensacola Ft Walton Beach..

(my new prediction) I agree with the orig. poster, I100 sounds totally voicetracked and boring. Switching to talk would boost their ratings in both MOBLE/PCOLA and FWB markets. 100's signal can be heard till you reach SanDestin then it craps out.

 

[Dr voicetrack]

Won't happen. I'm sure WNTM would play the market rights card for Rush and Beck. Whomever has Hannity, same thing. Then if WCOA did decide to dump all that easy cash and still go up on 100.7, who do you get? Between Mobile & Pensacola the news/talk is beyond saturated. There's not even decent programming left for them to pick up.

 

[Rob]

Why I'm an XM subscriber and will always will be till we get some decent programming here.

 

[Nate Wesley]

My thought(s). This station is becoming old, fast! Dj's are boring and music is reptile.

 

[Rob]

I know you guys need a sports station bad. I wish 980 would forget the URBAN crap and put in something useful. The signal booms here. So downtown should be no problem. Since the switch from 98.1 to 100.3, I feel bad for you guys who listen to sports.

-Rob

 

[Poledo]

Leave WRNE 980 alone. I don't listen, but dude, it's local...

My suggested game plan for Cumulus to best serve our OTA needs:

1- Kill off Pensacola's WRRX and WJLQ.
2- Move WDLT adult urban to 100.7.
3- Move WCOA news/talk to 106.1.
4- Put a new sports station on 1370.
5- Put WGOK Gospel on 98.3.
6- Put Scott Shannon's oldies station on Cumulus' AM in Mobile.
7- Put classic country on Cumulus' other AM in Mobile.
8- Freshen up Jack 104.1 with more southern rock.
9- Change the COL of WYOK to Jay, FL. Then buy the WJAY call letters and change the name to Jay 104.1.

Why not?

 

[macab4490]

I meant to say Repetitive, not reptile.
sheeshh

 

[vadar]

WABB will survive. Great sounding station. Back in the day, I could pick them up to Tallahassee. Better than most CHR's in Central and South Florida.

 

[Rob]

OK - what about WFLA 106.1 (with a powerboost so it can be heard in Ft Walton)

*hides

(sorry, but I feel left out as we don't have a clear WFLA station and I thought it was supposed to cover all of FL)

 

[Poledo]

Before the band became junked up with move-ins, drop-ins, and translators on every "open" channel, WABB was an absolute monster. I never had them in Tally, but they were there from about Chipley to the I-10/I-12 split in Louisiana!

Yeah, that sounds about right. I remember WABB being loud and clear from Bonifay to Slidel. Also, Bainbridge's WJAD 97.3 reached south into the Gulf and west to Crestview... including some advertisers that were 100+ miles away from Bainbridge... and that was from the old short tower (near Cairo?). The launch of Bonifay's 100kw, Pirate Radio 97.7, around 1990(?) clogged up reception of the 97.x's along the Florida I-10 corridor.