radioguybroadcasting said:
Unless I'm missing something, neither BLueberry Broadcasting or Clear Channel owns WFZX and WGUY, they are being held by The Kalil Group till a buyer can be found.
If I am wrong, by all means, correct me... but no sale application has been filed at all..... I could seriously be missing something
Plus, 101.7 and 102.1 don't overlap all that much, so they compliment each other nicely. An oldies format is cheap to run.. but I wouldn't expect the original poster, a 17 year old.... to want to listen to oldies or understand that, so of course he'd think it's a waste since he isn't the target demo for the station.
They do overlap, some. The average listener would want to follow the pink line that Radio-Locator has unless you live in a low lying spot or something. There
is overlap.
The original poster, and mostly the average listener under 45 wouldn't want to listen to oldies anyway... so it is a waste of a target demo. 15-45 is a LARGE part of that demo, only 45-60 are mostly listening to the oldies anyway. I would think Oldies would be more profitable in Dexter, a "not as bustling" town vs. Bucksport and Brewer where there are more 20-30's there than 60's........
Maine-i-ac said:
Because…..WZON’s reach outside of Bangor/Brewer is not too great especially after dark. Putting WZON on either 101.7 or 102.1 would greatly increase the listening range. I’m only guessing hypothetically, but I’m sure that keeping the Red Sox and Celtics on WZON will not be easy after their current contracts. After all, Leerfield Communications took that into consideration when moving U of M sports to Clear Channel.
And moving WDME to one of those frequencies would improve listening in the whole Bangor area. 103.1 is not realistic to listen to in Bangor with WERU’s 102.9 translator. If I remember my history correctly, the 102.9 translator was approved just after Stephen King bought 103.1.
Running these stations currently as satellite oldies doesn’t require a lot of employee time. Plug in the stop sets and done. Running them as a CHR or modern rock with a local presence would be not profitable. Remember these stations are in a trust.
Look at the history of what these stations sold for when Clear Channel bought them. Blueberry paid far less, but I’m sure they want to at least break even. With these economic times, I’d look for them to remain as they are. As a previous poster stated in another thread, the Bangor market is saturated. Smart investors are not going to make a purchase until the market changes.
Even if WZON doesn't come in perfect after dark, you still have WABI-AM and WAEI to listen to... really, there shouldn't be any complaining. WDME comes in to Bangor ok, how about just add some power to the facility, it's only producing 4.8 kW???? Why you need to create a simulcast of it.... ??
Wouldn't doing a local format GENERATE revenue? If it's popular and well known in the market then it will gain a tenure and/or getting advertisers to jump in? And the market is only saturated because we have gotten rid of live formats and replaced them with simulcast or sat. sports??? Yeah.....