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Someone explain Emil Cerullo to me

Its my understanding that he has a good amount of money from something to do with pharmacy equipment or making health pills. Not sure which and maybe a lil off in my description. He pays an exhorbant amount for air time to talk health and fitness though.
 
I understand his infomercial. What is annoying is his turning up outside of his purchased radio time. He is promoted as some sort of local celebrity but, frankly, I don't get it. I can't honestly tell why I even know he exists.
 
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