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Something BIG is coming to Greensboro

amos1001

amos1001

The call letters of Aurora, IL station WBIG are moving back to the 1470 frequency in Greensboro, where they resided from October 14, 1930 until Jefferson Pilot shut down the station and turned in the license. The last airdate was November 20, 1986. The FM station that is now WJMH took the WBIG-FM call letters after Beasley bought the station, and branded as "Big 102."
The 1280 frequency in Aurora will become WTFN. FCC Form 380 (Exchange Request)
WBIG returns to it's original home in Greensboro on July 1.
 
Gosh, that seems like a lot of work just so 1470 WWBG Greensboro can become WBIG.

And it's not a stand-alone station. It's a Classic Hits simulcast with 980 WTOB Winston-Salem and its translator at 96.3 FM. With all that, every time these stations do their legal I.D.s, will anyone notice the call sign for one of the stations?
 
Gregg. said:
Gosh, that seems like a lot of work just so 1470 WWBG Greensboro can become WBIG.

And it's not a stand-alone station. It's a Classic Hits simulcast with 980 WTOB Winston-Salem and its translator at 96.3 FM. With all that, every time these stations do their legal I.D.s, will anyone notice the call sign for one of the stations?
Click to expand...
A lot of work? All they did was buy the call letters from the guy in Illinois for $5000 and file a form with the FCC...
 
amos1001 said:
The call letters of Aurora, IL station WBIG are moving back to the 1470 frequency in Greensboro, where they resided from October 14, 1930 until Jefferson Pilot shut down the station and turned in the license. The last airdate was November 20, 1986. The FM station that is now WJMH took the WBIG-FM call letters after Beasley bought the station, and branded as "Big 102."
The 1280 frequency in Aurora will become WTFN. FCC Form 380 (Exchange Request)
WBIG returns to it's original home in Greensboro on July 1.
Click to expand...


Oh, my, word, this is big, or to paraphrase Barny Fife, biggest thing ever happened in Greensboro, real big, big, big big! I believe I got that right, from A Black Day For Mayberry. :D)
 
Josh Owens said:
Yes, I believe they will.
Click to expand...
Gregg. said:
Gosh, that seems like a lot of work just so 1470 WWBG Greensboro can become WBIG.

And it's not a stand-alone station. It's a Classic Hits simulcast with 980 WTOB Winston-Salem and its translator at 96.3 FM. With all that, every time these stations do their legal I.D.s, will anyone notice the call sign for one of the stations?
Click to expand...

For the most part, no... especially on music stations that have more then one set of call letters or image using a slogan/name.

You'd be surprised how may people take more then a second to realize what KLMI stands for.
And youd be mildly shocked to know how few people knw what WDDH Stands for.. and I found out when I had a trivia contest on air...despite the fact people should have at least a few clues.

Neither KLMI or WDDH imaged using their call letters at all... just name/slogan
 
SomeRadioGuy said:
For the most part, no... especially on music stations that have more then one set of call letters or image using a slogan/name.

You'd be surprised how may people take more then a second to realize what KLMI stands for.
And youd be mildly shocked to know how few people knw what WDDH Stands for.. and I found out when I had a trivia contest on air...despite the fact people should have at least a few clues.

Neither KLMI or WDDH imaged using their call letters at all... just name/slogan
Click to expand...


My Daddy, who, let's just say, has spent most of his life in the Greensboro area and is not and has never been a DJ, mentioned to me a while back, probably like three-plus years ago, when I was visiting for a little while, that someone (he didn't say who) had revived the old WCOG call letters/format and had put it on 1320 and FM, which I believe he has somewhat listened to, the FM, that is. Of course, he went to high school with a guy that left school right before graduation, to go to broadcasting school and/or work there back in the hayday, can't quite remember how all that went, Scott Daringer (sp), I believe it was, his air name, that is. I said all that to say this. Call letters still mean something to folk, not just us radio folk, past, present, or what have you.
 
Josh Owens said:
My Daddy, who, let's just say, has spent most of his life in the Greensboro area and is not and has never been a DJ, mentioned to me a while back, probably like three-plus years ago, when I was visiting for a little while, that someone (he didn't say who) had revived the old WCOG call letters/format and had put it on 1320 and FM, which I believe he has somewhat listened to, the FM, that is. Of course, he went to high school with a guy that left school right before graduation, to go to broadcasting school and/or work there back in the hayday, can't quite remember how all that went, Scott Daringer (sp), I believe it was, his air name, that is. I said all that to say this. Call letters still mean something to folk, not just us radio folk, past, present, or what have you.
Click to expand...

They can, but its likely at some point, whatever station had the WCOG call letters used them as part of the imaging and brand... theres a difference between using them as an image/brand and just using them at TOH. if the latter is all thats happened in 20 plus years, no one will know the call letters

HECK.. I cant even remember the last time I've said the call letters KLMI in any form, on air or off the air.. to anyone. The only time the call letters matter even on iota is occasionally mentions on our country stations and occasionally mentions on our classic rock stations BUT.... our listeners would be mostly hard pressed to know what they are unless theyre a diehard 20 plus year listener, and even then.........
 
I'm no Greensboro radio historian, but I did spend the first thirty years of my life in the area, grew up around radio, worked for a few years in it and listened to it afterwords. Trust me on this one, WBIG and 1470 went hand-in-hand and although for not as long, WCOG and 1320 did, as well. I believe Amos can attest to at least some of that... :D)
 


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