Read a book called Something in the Air by Mark Tucker, all about radio. This caught my attention:
"When the FCC said stations could go news-free, many music stations quickly did just that."
It says how stations "outsourced" the job. "Metro Networks, a company that provides short news
and traffic reports from one central studio, often serves dozens of stations in a single market."
Sound familiar? That's what WRKO (admittedly NOT a music station) did in November...The book brings
up interesting points. Yes, the media consolidation is 'good for business' but they do radio on the cheap
and put people out of work, and often produce homogenized (and often boring) radio. So I guess
we can all just go out and get XM radio instead.
XM, a company partly controlled by...Clear Channel. (P. 302: "This is no return to the days of
free form radio --XM is a huge public corporation whose investors include not only major
automakers but the dreaded Clear Channel itself."
Yikes.
"When the FCC said stations could go news-free, many music stations quickly did just that."
It says how stations "outsourced" the job. "Metro Networks, a company that provides short news
and traffic reports from one central studio, often serves dozens of stations in a single market."
Sound familiar? That's what WRKO (admittedly NOT a music station) did in November...The book brings
up interesting points. Yes, the media consolidation is 'good for business' but they do radio on the cheap
and put people out of work, and often produce homogenized (and often boring) radio. So I guess
we can all just go out and get XM radio instead.
XM, a company partly controlled by...Clear Channel. (P. 302: "This is no return to the days of
free form radio --XM is a huge public corporation whose investors include not only major
automakers but the dreaded Clear Channel itself."
Yikes.