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Something is missing from boston radio

Boston radio needs a pure straight up hard rock / metal station. WZLX serves and older generation...WAAF is just confused and trying to please everyone with in the rock genre...some radio company needs to cash in on this goldmine...it would enhance the promotions for local shows and the metal tours that come threw during the summer / halloween time. just a thought.
 
The height of hard rock, especially in the Boston area, was from the mid-90s till about 2003. Prior to the mid-90s, WAAF was THE station for the harder rock audience, especially in the time after 1988. In 1995, when WBCN jumped from a broad AOR format to "mostly alternative," more hard rock crept into the area. By the late 90s, 101.7 WFNX was playing mostly nu-metal and rap-rock, which lasted until about 2003. For a time, you could hear bands like Tool, Godsmack, Staind, Limp Bizkit, Linkin Park, Distrubed, and others on 'AAF, 'BCN, and 'FNX, and all three stations had considerable overlap. I remember a promo WBCN used to run, something to the effect of "You don't have listen through all the static of that Worcester station to get your 'Nookie.' Get your 'Nookie' in Boston on WBCN." After 2003, 'FNX shifted back to a true alternative format, and 'BCN shifted a bit to a broader active/alternative hybrid format. WAAF would eventually adjust as well, and is, in effect, really an AOR station these days.

The point is, current hard rock (or active rock) isn't very popular right now. Especially in a market like Boston, where the rock audience is more an AAA/alternative audience. Perhaps hard rock did better years ago because several of the major bands were from the area (Godsmack, Staind), but that's speculation. It's been argued that the music itself isn't as good as it was 15-20 years ago, and that most current hard rock sounds the same with its raspy vocals, overdriven guitars, overcompressed "wall of sound" production. Hard rock seems to be surviving in more rural and "Red State" markets these days, but not in Boston.

Could there be a volatile hard rocker in the Boston area? Maybe. WAAF would be it. But a brand would need to be set up, promotion around town, and interaction with potential listeners. As everyone knows, most radio is corporate these days, with its multi-market contents, voicetracked "talent," safe playlists, and automated nights and weekends.

So as far as hard rock, right now most of your options involve the internet, whether it's streaming some of the remaining active rock stations which are mostly in the Midwest, Sirius/XM Octane or Boneyard, or another exclusive hard rock broadcaster.

My apologies for the long-winded post. I must be passionate about this...

Jacko
 
One of the last bastions of current hard rock in New England was WCCC. There's a company that was not driven solely by profits. If they couldn't make it work in 2013, who else could?

The fractioning of the rock audience hasn't helped either.
 
realyreal makes a great point..the rock listening audience is so fractioned up that yes in today's culture if done right, having different stations dedicated to a core audience works..again if done right. given that there is enough support behind it and a positive outcome. @jacko, i'm not afraid of long winded explanations and "history" lessons. That just makes the conversation that much more deeper. But given the feedback, I guess FM has become an aged product over taken by corporations. Someone once told me the only way radio will be reinvented is if radio reinvented it's self. Something the internet only stations claims they are doing. Also does WCC have a radio app?
 
No, no more Rock and Roll stations. Please no? There are too many Rock and Roll Radio Stations in Boston. Country yes, or this idea
What is missing is (FM Talk Station). What Entercom should do, before it's too late, before someone does it and they become the #1 FM Talk Station.
What Entercom should do is
Like (850 AM) They have the National Sports on that station.

They should do the same with WRKO

But in this case, they should put WRKO on FM, put it on 97.7. Call it "97.7 FM Talk" WRKO FM. They should put the National programming on 97.7. And in this case, put most radio shows on (LIVE) if not 24/7, almost 24/7. And put a variety of Talk Shows on, that way, this station can be for anyone (Republician, Democratic, Conservative, Entertainment, Sports...)
Here's what they should do
-WEEK-
-Midnight-4am "America Tonight" Genesis Communications
-4am-10am "Good Day" Genesis Communications
-10am-1pm "Trending Today" Superadio.com
-1pm-4pm "Clark Howard" Dial-Global.com
-4pm-7pm "Redding News Review" Genesis Communications
-7pm-10pm "Leslie Marshall" WymMediamanagement
-10pm-Midnight "Geoff Metcalf" Genesis Communications
-Saturdays
-Midnight-1am "Geoff Metcalf" Genesis Communications
-1am-6am "Fox Sports Radio" (Saturday and Sunday at this time)
I have more good ideas, but I will leave it here.

This is what's missing in Boston. If 96.9 had did it like this, they would've been here today. Before it's too late, I think Entercom should do this. I think it would benefit well for everyone who likes Talk Radio, because all those whows are different, and it's a variety.
 
LAUROJRM said:
No, no more Rock and Roll stations. Please no? There are too many Rock and Roll Radio Stations in Boston. Country yes, or this idea
What is missing is (FM Talk Station). What Entercom should do, before it's too late, before someone does it and they become the #1 FM Talk Station.
What Entercom should do is
Like (850 AM) They have the National Sports on that station.

They should do the same with WRKO

But in this case, they should put WRKO on FM, put it on 97.7. Call it "97.7 FM Talk" WRKO FM. They should put the National programming on 97.7. And in this case, put most radio shows on (LIVE) if not 24/7, almost 24/7. And put a variety of Talk Shows on, that way, this station can be for anyone (Republician, Democratic, Conservative, Entertainment, Sports...)
Here's what they should do
-WEEK-
-Midnight-4am "America Tonight" Genesis Communications
-4am-10am "Good Day" Genesis Communications
-10am-1pm "Trending Today" Superadio.com
-1pm-4pm "Clark Howard" Dial-Global.com
-4pm-7pm "Redding News Review" Genesis Communications
-7pm-10pm "Leslie Marshall" WymMediamanagement
-10pm-Midnight "Geoff Metcalf" Genesis Communications
-Saturdays
-Midnight-1am "Geoff Metcalf" Genesis Communications
-1am-6am "Fox Sports Radio" (Saturday and Sunday at this time)
I have more good ideas, but I will leave it here.

This is what's missing in Boston. If 96.9 had did it like this, they would've been here today. Before it's too late, I think Entercom should do this. I think it would benefit well for everyone who likes Talk Radio, because all those whows are different, and it's a variety.

Lauro why do you like syndi small market shows so much?
 
their shows are different, unique. Any radio market can put those shows on, as a matter of fact, WRKO just recently used to play "Talk Radio Countdown" which is one of the shows on there
If you read my responce clearly, I said, why don't they do like (850 am) does. They have the national shows, and 93.7 has the local shows.
Put the National shows on 97.7 and the local stuff on (680 am)
 
mescutia said:
Better question: Lauro, how much is Genesis Communications paying you to pimp their shows?

Conspicuous (or is it conspiracy ;D)...by its absence from that long laundry list of Genesis programs is the network's most prominent and visible (for good or ill) program:

"The Alex Jones Show".

Honestly......What can you say about a network whose biggest "star" is Alex Jones? ;)
 
Other than that, like I said in my original idea, put the local shows on 680am, and put the National Shows on 97.7 like I original said.
There's nothing wrong with those shows that I mentioned. Just because you all don't like it, doesn't mean it's bad. Give it a chance. God
Everything I put here, everyone always have to be so negative
Just let uit be, because you all are going to confuse Program Management at Entercom. Just let it be as I said, because they will be in their next weekly meeting, shaking their head "no" while saying "This time, Lauro is right, we have to do this now, he is right"
so just let it be. We don't want to confuse them
 
Will said:
Lauro, what prominent Bostonian(s) would you put on this station to host local shows?

My $.02

She may not be prominent, per se, but Leslie Marshall is originally from Boston, went to school at Northeastern and Emerson and interned at WSAR in Fall River. She's a Los Angeles liberal, meaning only that she's a liberal who lives in Los Angeles, and her show is fairly entertaining, even though I disagree with 80% of her opinions. She also gets plenty of television publicity on FNC with Megyn Kelly, Bill O'Reilly and Sean Hannity, so she's not a "nobody".
 
BostonRandy said:
Will said:
Lauro, what prominent Bostonian(s) would you put on this station to host local shows?

My $.02

She may not be prominent, per se, but Leslie Marshall is originally from Boston, went to school at Northeastern and Emerson and interned at WSAR in Fall River. She's a Los Angeles liberal, meaning only that she's a liberal who lives in Los Angeles, and her show is fairly entertaining, even though I disagree with 80% of her opinions. She also gets plenty of television publicity on FNC with Megyn Kelly, Bill O'Reilly and Sean Hannity, so she's not a "nobody".
I'm a (He) Not a (she) Look at my name (Lauro) not (Laura)
 
There will be always something missing expecially radio as is now a days... Oh jeeze i cant imagion the threads when Matty steps away from Kiss... :eek: :-\
 
What is missing?

SIMPLE - one of the clusters finally deciding that money can be made in the 55+ demo.

30 years ago 'Music of Your Life' caught fire as it was a haven for people who grew up with MOR.

The Catch 22 here is that stations keep looking for a younger demo that no longer exists in radio.

Boomers embrace radio because it has been part of their lives forever. People under 35 don't.

Here is the irony - CBS does very well in Tampa with Q105 and embraces older listeners and in fact hired Paula Street from WODS to do mid-days.
WODS died with a cume close to one million.
 
Laurojrm: The person posting above was not referring not to you but to Leslie Marshall being a she.

---------------------
Fenway1912:
>>Boomers embrace radio because it has been part of their lives forever.

Hence "zoomer radio 740" Toronto (zoomers being active baby boomers).
>>a younger demo that no longer exists in radio
Maybe it does in sports talk...and yes lately stations have been embracing the young
what with the 96.9 and 103.3 format changes. Even if it seems advertisers are
going after the young and it may not be such a good idea, that's what they're doing...
so if they want to keep going after the older folks, what does that mean--run oldies
or classic rock or even standards?

-----------------------------------
Back to Laurojrm:
For better or worse, Entercom is doing what they're doing on RKO and on WKAF/WAAF. It all
depends on advertising dollars and demographics. Could FM talk do OK here (i.e. them giving it
a try?) Maybe, though Greater failed lately with WTKK; as for hosts, if they did go talk I would
put local hosts on the FM and make the AM national ones (and some local). FM is where it's at.
Older folks stuck on AM? They'll switch to FM when the time comes, as what happened with WEEI.

>>They should put the National programming on 97.7.
And lose money with it (other than maybe Rush). Even then they seem happy with rock on
97.7 and 107.3 and the former is necessary to bring the signal into Boston.

Your own likes may make sense or not, but they want to appeal to advertisers and that means
running rock on 97.7 and 107.3. Too much rock? Some think there isn't enough. It what will
attract the most listeners. Entercom is losing enough money as it is and running the type of
shows you suggest would make it worse.
 
ok, so either, make 97.7 (New Country), or bring back the (We Play Everything format) and this time, call it "The Harbor" Despite those formats plays 70%Classic Rock and Roll music, it's great because the other 30% you never know what's going to play next.
This idea I have with this one, since (HOT 96.9) doesn't want to play (New) Urban AC,
(We Play Everything) format should play it, as well as NEW AC, and some NEW Country Music Love Songs.
 
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