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http://www.fmqb.com/Article.asp?id=108160
Saga Launches 102.9 The Hog In Milwaukee
August 16, 2005
At 10 A.M. CT this morning, WLZR "Lazer 103"/Milwaukee officially became 102.9 The Hog. The station has applied for the new call letters, WHQG, which will be effective this Friday.
The format shift to an upper end Rock station covering the gambit from the '70s, '80s, '90s and today was ushered in by Lazer 103 morning staples, Bob & Brian, who filled the audience in on what the could expect from their new Rock station. The first song played on The Hog was Ted Nugent's "Stranglehold."
Sounders are also being run between songs, hailing the arrival of the newest player in the crowded Milwaukee Rock radio arena "A station designed by guys, for guys..."; "No rules, just Rock"; "If you're high on Rock, you'll be high on The Hog."; "If you're not squealing, you're not rockin'."
Core music on The Hog will be comprised of artists such as Aerosmith, Van Halen, Bon Jovi, Led Zeppelin, Bad Company, Rush, ZZ Top, Def Leppard, AC/DC, Tom Petty, Foreigner, Queen, Guns N' Roses and such contemporary artists as Pearl Jam, Nickelback, Metallica, and Green Day.
A message on the station's Web site reads: "What if you could build a radio station from scratch? We bet you’d put on the most listened to morning show in Milwaukee, and you’d play a LOT of ROCK. You probably wouldn’t limit it to just a decade. Face it, there’s a TON of great stuff to play from the 70s, 80s, 90s, right on up to today. Why not go Hog wild and play it all? Lots of songs every hour….in big, fat, juicy slabs of ROCK. It’s the Head Hog here, and before you go thinkin’ I’m a few ribs short of a full rack, lemme tell ya what we’re up to on 102.9 FM here in Milwaukee.I know a lot of you are fans of Lazer, and you really should give 102.9 THE HOG a try. We’re on a mission. We’re out to change rock radio in Milwaukee for the better, and to do that, well, it means more than just shuffling a few songs in and out of the station’s library. Instead, we’ve set out to pick out great rock and roll to fit with our great morning show, Bob and Brian. Not just one decade, we’re gonna play EVERYTHING THAT ROCKS. Yep, all that “radio rocket science” really comes down to a simple sentence. Milwaukee’s new 102.9 THE HOG, will play full racks of EVERYTHING THAT ROCKS all day and night, along with Bob & Brian mornings. I’m busy in the Hogpen right now putting a whole bunch of rock in the library that we know you’re gonna love hearing on the radio again. Do me a favor and hit me back with an e-mail and help me stock up our studio/barn with songs you wanna hear. Just e-mail me at [email protected]. Use that e-mail address to reach out to me and let me know what you think of Milwaukee’s new radio station, or give us a squeal on the Swine Line at 414-HOG-1029. We’re Hogs about rock. And now you can be too! Tell your friends about the 102.9 THE HOG. - The HeadHog"
"The appeal of the artists and 'Everything That Rocks' will finally sync up with the adult appeal of the long time Bob & Brian appeal," says WLZR President/GM Tom Joerres. "Abandoning the dedicated Active Rock position while tripling our library while still playing only the best New Rock gives us an unparalleled breadth of music."
"The Hog is about playing everything that rocks -- a wide variety of Rock from AC/DC to Nickelback and a significantly larger selection of music," says Saga EVP of Programming Steve Goldstein. "Broader music, and a fresh irreverent attitude are part of putting the sizzle back into Milwaukee radio. We love the smell of a new radio station."
102.9 The Hog Program Director Keith Hastings comments, "Radio listeners' expectation of Rock radio has changed immensely in recent years. 102.9 The Hog addresses and meets those new expectations with a brand of radio that features a broader spectrum of Rock music than most have grown to expect, highlighted by a lot of 'ear candy' between the songs."
The station is currently jockless outside of AM drive. Afternoon host Sean "Fish" Fisher is being "fitted" for morning duties at another Saga station.
It can also be revealed that longtime Lazer 103 midday host Marilynn Mee will be shifting over to Classic Rock sister, WKLH for similar duties. Mee fills a hole left by WKLH middayer Patti Genko who left that daypart in June to devote more time to her side business. Audra Evans has been filling-in in her absence.
Of Mee's arrival at 'KLH, PD Bob Bellini told FMQB, "I am really excited to have someone with Marilynn's caliber of talent and knowledge of the market. She knows Milwaukee like the back of her hand. She brings so much Rock credibility and musicology to our presentation. It's a real win-win."
Mee's first day at WKLH is expected to be tomorrow.
http://www.fmqb.com/Article.asp?id=108160
Saga Launches 102.9 The Hog In Milwaukee
August 16, 2005
At 10 A.M. CT this morning, WLZR "Lazer 103"/Milwaukee officially became 102.9 The Hog. The station has applied for the new call letters, WHQG, which will be effective this Friday.
The format shift to an upper end Rock station covering the gambit from the '70s, '80s, '90s and today was ushered in by Lazer 103 morning staples, Bob & Brian, who filled the audience in on what the could expect from their new Rock station. The first song played on The Hog was Ted Nugent's "Stranglehold."
Sounders are also being run between songs, hailing the arrival of the newest player in the crowded Milwaukee Rock radio arena "A station designed by guys, for guys..."; "No rules, just Rock"; "If you're high on Rock, you'll be high on The Hog."; "If you're not squealing, you're not rockin'."
Core music on The Hog will be comprised of artists such as Aerosmith, Van Halen, Bon Jovi, Led Zeppelin, Bad Company, Rush, ZZ Top, Def Leppard, AC/DC, Tom Petty, Foreigner, Queen, Guns N' Roses and such contemporary artists as Pearl Jam, Nickelback, Metallica, and Green Day.
A message on the station's Web site reads: "What if you could build a radio station from scratch? We bet you’d put on the most listened to morning show in Milwaukee, and you’d play a LOT of ROCK. You probably wouldn’t limit it to just a decade. Face it, there’s a TON of great stuff to play from the 70s, 80s, 90s, right on up to today. Why not go Hog wild and play it all? Lots of songs every hour….in big, fat, juicy slabs of ROCK. It’s the Head Hog here, and before you go thinkin’ I’m a few ribs short of a full rack, lemme tell ya what we’re up to on 102.9 FM here in Milwaukee.I know a lot of you are fans of Lazer, and you really should give 102.9 THE HOG a try. We’re on a mission. We’re out to change rock radio in Milwaukee for the better, and to do that, well, it means more than just shuffling a few songs in and out of the station’s library. Instead, we’ve set out to pick out great rock and roll to fit with our great morning show, Bob and Brian. Not just one decade, we’re gonna play EVERYTHING THAT ROCKS. Yep, all that “radio rocket science” really comes down to a simple sentence. Milwaukee’s new 102.9 THE HOG, will play full racks of EVERYTHING THAT ROCKS all day and night, along with Bob & Brian mornings. I’m busy in the Hogpen right now putting a whole bunch of rock in the library that we know you’re gonna love hearing on the radio again. Do me a favor and hit me back with an e-mail and help me stock up our studio/barn with songs you wanna hear. Just e-mail me at [email protected]. Use that e-mail address to reach out to me and let me know what you think of Milwaukee’s new radio station, or give us a squeal on the Swine Line at 414-HOG-1029. We’re Hogs about rock. And now you can be too! Tell your friends about the 102.9 THE HOG. - The HeadHog"
"The appeal of the artists and 'Everything That Rocks' will finally sync up with the adult appeal of the long time Bob & Brian appeal," says WLZR President/GM Tom Joerres. "Abandoning the dedicated Active Rock position while tripling our library while still playing only the best New Rock gives us an unparalleled breadth of music."
"The Hog is about playing everything that rocks -- a wide variety of Rock from AC/DC to Nickelback and a significantly larger selection of music," says Saga EVP of Programming Steve Goldstein. "Broader music, and a fresh irreverent attitude are part of putting the sizzle back into Milwaukee radio. We love the smell of a new radio station."
102.9 The Hog Program Director Keith Hastings comments, "Radio listeners' expectation of Rock radio has changed immensely in recent years. 102.9 The Hog addresses and meets those new expectations with a brand of radio that features a broader spectrum of Rock music than most have grown to expect, highlighted by a lot of 'ear candy' between the songs."
The station is currently jockless outside of AM drive. Afternoon host Sean "Fish" Fisher is being "fitted" for morning duties at another Saga station.
It can also be revealed that longtime Lazer 103 midday host Marilynn Mee will be shifting over to Classic Rock sister, WKLH for similar duties. Mee fills a hole left by WKLH middayer Patti Genko who left that daypart in June to devote more time to her side business. Audra Evans has been filling-in in her absence.
Of Mee's arrival at 'KLH, PD Bob Bellini told FMQB, "I am really excited to have someone with Marilynn's caliber of talent and knowledge of the market. She knows Milwaukee like the back of her hand. She brings so much Rock credibility and musicology to our presentation. It's a real win-win."
Mee's first day at WKLH is expected to be tomorrow.
