As I believe Big A and others have pointed out on NUMEROUS occasions, AM listening has grown increasingly older, with younger listeners seemingly disinterested, let alone even knowing about it. Branding some form of modulation, isn't going to resonate with youth. Convenience and getting-what-I-want-when-I-want-it thinking is in play with today's youth. The point I was attempting to make, is a tiny select group of old-timers (which I am a member) with various forms of selective memory who are into radio have an opinion about HD/IBOC vs. AM stereo. In my view, there are SO many other interesting and relevant topics regarding current times in media to discuss other than some failed modulation scheme, whether that failed scheme is AM stereo that was attempted over 30 years ago, or HD/IBOC for MW broadcasting.
Given the repetitive mantra of the select AM stereo lovers in these parts, maybe RD should add a separate AM stereo room, so those who want to keep reliving the wondrous, forgotten, high fidelity, Amplitude Modulated days of their youth have their very own room?
If you feel that strongly about the subject, then why are you in this thread at all?
I don't disagree with the facts on hand. AM demos are 'one foot in the grave' and older. AM sounds worse now than it ever has before, mostly for reasons beyond broadcasters' control. But my perspective on the issue is that the reason for one is not the reason for the other.
If you reduce the fidelity of the broadcast to the point where only speech programming is understandable and enjoyable, then don't be surprised when you only get old fogies who only listen to political talk and religious programming flooding the airwaves. AM stereo in whatever form was never going to be enough to stem the time of programming losses to FM, but had it stuck around it might have seen a resurgence as long ago as the 90s as deregulation forced all the diversity off FM through consolidation. I'm no radio expert, but AM seems to be where people are more willing to take chances, but the lack of fidelity and the huge dollop of interference means few are willing to punch that AM button any more to see what's around. Once it's in the mindset of the average listener now that AM is home to dollar-a-holler and political talk in muffled telephone quality audio, why would they
ever come back?
The worst part of all is now more than ever we need a free source of alternative information and entertainment to staid, boring, bland and corporate crap FM. And we have the band, but neither fidelity nor a positive perception of the spectrum as a whole. So experiments like "Martini Radio" in Philly inevitably fail because the deck is stacked against them. AM HD was supposed to eliminate one of those issues, but it failed to do so. AM stereo also failed to do so, but I think it was more because of the idiots at the FCC not sticking to their guns early on and broadcasters being too quick turn off viable, working technology to save a few pennies.
More and more people are turning away from radio completely, but it seems to solution is to keep burying heads in sand and hoping the big online boogeyman goes away, instead of trying to maximize the broadcast tools we have at our disposal. Think about it this way: people are willing to
pay good money to get online and
get away from your favorite radio station. That's how little people love free broadcast radio today. Pandora alone has more active streamers than just about all the traditional broadcasters' online platforms combined. And that's despite iHeart's #2 position in online streaming.
Meanwhile, everyone seems content to let AM fester and wither away, with just a few still making money through low power FM translators. Translators that can't cover an entire metro area, and are fighting against a time of translators fed by HD feeds and LPFM stations.