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Something up with WLYN 1360 AM/WAZN 1470 AM - Multicultural Broadcasting?
- Thread starter mysticnitekatt
- Start date
How is the coverage of both Am's inside the city of Boston? Based on the maps they are both on the Fringe.
So, getting back on track - anyone hear anything about the future of these stations?
Daytime, WLYN should reach Boston - Thier transmiter is behind the G.E. Complex. Not sure about WAZN. Nighttime WLYN does reach the surounding cities decently - Revere, Saugus,Salem,Swamscott. - But those are all within 5 miles of the transmiter.
So, now we wait to see what happend to these stations-formats in 2025...You know, we're without an ESPN Radio affilate in the area, and both stations, even with low power at night, would give ok coverage...
There was some talk-public affairs with ads in the middle of the night Early Saturday AM (4ish) on both station, but around 10-11am the pop-rock oldies were on both stations with different playlists on both.
Yup, noticed
On a related note, as they should have been all along, WMVX-1.110 is now // 98.9-W255DA....Technical issues or LMA issues? It seems 98. has tweaked/updated the format/playlist recently, so maybe it is intentional.
Yup, noticed that last week, too.
On a related note, as they should have been all along, WMVX-1.110 is now // 98.9-W255DA....Technical issues or LMA issues? It seems 98. has tweaked/updated the format/playlist recently, so maybe it is intentional.
I wonder if they will be leasing out time for any more English language programs/informercials in different dayparts? Or if these slots are enough to make a few $$$ and keep the clasic rock/pop format viable.
I don't think they consider the classic rock/pop/oldies to be a viable format at all. I'm thinking it's probably just a placeholder format that MRB sends from a hard drive from their headquarters in NYC to their stations that are "in limbo" either financially, programming, and/or ownership wise, to keep them on the air while they either look for new time buyers/leasers, or put the station(s) up for sale.
They've put absolutely no local effort or personnel into the classic rock/pop/oldies since it started a couple of weeks ago, no spots during it, no promotion, no sales, nothing but songs playing from NYC and automated top-of-hour ID's.
It's possible that they could try to sell more sponsored shows with ads, and keep the classic hits/oldies playing as filler at other unsold times, but with their only two local employees having been laid off and no one running anything locally, I don't know whether that's likely.
All the songs being played on WLYN/WAZN are already played on AM radio in the area anyway on 1510 WMEX and/or 740 WJIB, and those two stations have pretty good day signals all over the metro Boston area, especially WJIB when the move to 720 w/5kW days from the WEZE site in Medford will happen, tentatively now later this month. And those two stations at least have local daytime presence, WMEX with live daytime DJ's, and WJIB with Garabedian's drop-in inserts, recorded listener requests, etc...
I guess WAZN could promote as classic pop hits/oldies for the cities, towns and suburbs immediately northwest of Boston and WLYN for the North Shore, but that would require hiring sales people and production to put local content into their own format. I can't see them doing that, and they'd be vying for a mostly senior specialty audience against WMEX and WJIB.
I am curious as to what happens to WLYN and WAZN. If they get more new brokered programming, would they run that from NYC also, or hire a new person to program that up here? I guess potential local time-buyers could send audio files down to NYC, and then have MRB play them by remote from there...
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Any news, rumors, etc going on regarding the stations? Oddly enough I find the playlist-mix on WLYN to be better than WAZN...
Both stations sound like the same songs on two different shuffles. Maybe you caught a better shuffle.
But they've sold very little time since they fired the staff and went remote via NYC with music on both station...they threw off ever leased time ethnic show on both channels...does that sound like a smart business move? Something is afoot.
Perhaps the contracts for those ethnic shows expired and the entities producing the programming decided not to renew them. Operators of radio stations, especially those in the dollar-a-holler business, don't turn away money.
If what is being said here is actually true, it may be the stations were to be leased to an entity on a certain day with contracts signed. When that day came the new client backed out and lost their deposit. I ran such a station doing brokered time for at least 20-22 of my 25.5 years at that station.
Here's how the sale goes...'Thank you for calling us. Have you checkout out our signal? (they always have and rave about how good it is until they start paying...then they complain about the signal). They ask the rate, I tell them. They say the rate is too high. I interrupt saying I need to know more about their programming because I'm not sure they are a good fit. At this point, rate doesn't matter and they're selling me on their programming. Then I ask them to come to the station to sign a contract and submit a deposit. The truth is we could care less if you have 1 or a million listeners, the language of the program, if it's religious or not. All we want is a check that clears and a programmer that doesn't break laws or goes too over the top. We have a manual that detailed all of that and it was a condition of the contract.
Here's how the sale goes...'Thank you for calling us. Have you checkout out our signal? (they always have and rave about how good it is until they start paying...then they complain about the signal). They ask the rate, I tell them. They say the rate is too high. I interrupt saying I need to know more about their programming because I'm not sure they are a good fit. At this point, rate doesn't matter and they're selling me on their programming. Then I ask them to come to the station to sign a contract and submit a deposit. The truth is we could care less if you have 1 or a million listeners, the language of the program, if it's religious or not. All we want is a check that clears and a programmer that doesn't break laws or goes too over the top. We have a manual that detailed all of that and it was a condition of the contract.
ALL OF THEM - Across both channels? That's a bit unbeleivable. That weird brokered (?) show was running around 3am-ish Satruday AM on both channels - not sure how long it it, but it seems to be the only brokered show on both channels. Seems to air on Saturdays and Sundays.
What kind of show is it?
some sort of health and lifestyle show - on durring the 3am hour early Saturday AM last weekend - on both stations - I wonder if it's carried on all of their stations...still seems to be the only brokered show they are running.