Holland Cooke said:
Too late!
They already know WITHOUT radio.
Susan Boyle went 'round-the-world on YouTube...THEN, TV picked-up the story.
A senior William Morris Agency executive speaking at last week's NAB convention in Vegas said "EVERY major record label has a deal on the table" for Boyle. And radio had nothing to do with it.
Music radio is mature.
I've said that already: The labels need to understand people don't NEED radio to get music (new or old) anymore. So gee, I wonder WHY Susan Boyle "went round-the-world" without Radio....Um, that would be because radio doesn't take risks anymore! That is the whole point here. When (yes, I said WHEN) Radio comes back around and starts playing more "unsigned" artists, instead of "represented" artists, people will hear more of the "Susan Boyles" via the Radio. All Radio has to do is take control back from the RIAA, labels. et al. Imagine how Metallica and U2 would feel when they get a memo that their entire catalogs have been dropped and will no longer be aired? How fast would their attorneys be on the phone ready to sign "royalty waivers". Look what happened with the Dixie Chicks when Clear Channel stopped playing them.
adma said:
But, as that previous post said: "Too late! They already know WITHOUT radio." In practice, you're offering a superfluous middleman whose only real raison d'etre is that it used to be the central outlet.
Radio is only a middleman when people like yourself sell it that way. Radio can still be a major player in the Social Media world. It is a matter of adapting. Radio cannot continue to behave like it is 1950, 1970, 1990 or even 2000! The rules of engagement have changed. Radio is about CONTENT. It is not the means of delivery. Once people get over the "transmitter to receiver" as the ONLY definition for what Radio is or can be, there will be a nice paradigm shift and people will once again embrace Radio.
adma said:
And again, if you're going to use TEA Parties as a cultural benchmark for motivating people, I'm not sure if I'd trust your judgment on "talented folk" or "gems". (Remember: politics aside, part of the Obama campaign magic was that it was stylish. And as Bill Paley at CBS would've told you, stylish corporate branding is everything, even when you're hawking the Beverly Hillbillies.)
No one is asking "you" to trust my judgment. I have nothing to prove to you. You are one of these people that stuck on specifics. Obama only fooled 52% of the people. You make it sound like he won the popular vote by a larger margin. Don't use the electorate as the basis for public opinion. He also spent nearly twice as much as McCain did to "sway" that 3% that gave him the advantage in the popular vote. So, Obama's "brand" really wasn't THAT impressive.
"Style" is also a matter of opinion. Susan Boyle didn't have "style" and still managed to woo people with actual talent, substance. Something Obama lacks. And, you do know what "magic" is right? It is slight of hand. So, following YOUR aspect of the analogy ALL the way through...when reality sets in, when people see the "magic" for what it is, they will not be happy with Obama, because they will realize he is a phony. However the Tea Parties will have been the momentum starter to bring things back into equilibrium. Real people, real solutions, real change, real progress. It took Obama 1 & 1/2 years to gain a sizable "following", where as the Tea Party campaign took weeks. Which campaign would I rather use as an example? Mine.
It is up to Radio Folks to educate the public on the royalty fee issue. Radio stations should give a seminar to their employees to arm them with accurate facts and information that they can then take to the airwaves and talk about. Websites should have information about the issue prominently displayed with widgets, polls, and other sharing tools to garner public interest. It needs to be a fun and positive message though. Don't bash the RIAA or record labels on the air...just give the listening audience some perspective of what is going on.
"This minute of silence is brought to you by this station, because it is cheaper than paying the RIAA a royalty fee to play a song. If we do this once per hour we will save $x per year!" or "This unsigned local band is brought to you for free by this station because if we play Lady Ga Ga we'd have to pay the RIAA x cents. And quite frankly we don't want to pass that cost on to our advertisers, which will in turn pass that cost on to you, in essence making you pay to listen to us! Absurd."
There are fun ways of doing this...