oaktree said:
Yeah, that's why CBS flipped KFRC-FM with a simulcast of 50kw KCBS.
Dumb move? I don't think so. Not according to the combined numbers in the latest PPM.
Are those combined numbers providing more of a benefit to CBS Radio than a successful stand-alone station on FM would provide? That's the real question.
"FM" doesn't have the signal of a 50-kw AM ... and AM still has horrible "fidelity" no matter how many watts it has.
And the sellable demos of 25-44 didn't grow up even knowing what AM was (or is) They grew up with "FM".
This is purely anecdotal, I know, but pretty much everyone I know under 44 knows what AM radio is and most of them do use it, either to listen to news or sports. And these are absolutely not radio geeks by any stretch of the imagination.
Perhaps the lack of numbers has more to do with a general lack of interest in the programming options AM offers, than with the medium itself.
WNYC is NPR, not "all news".
Right. That's exactly what I said. But if it makes you feel better to "correct" me, go right ahead.
And one of the two "juggernauts" (WINS / WCBS) would be a welcome addition to FM ... and "waste of fidelity?" Don't think so. Any format deserves the "fidelity" that is the best it can be.
Welcome according to you, perhaps, since you seem to be so adamant about this topic. But yes, it is a waste of fidelity. Music radio in NYC is mediocre as it is, and putting all-news on FM will mean the loss of yet another possible music format on FM, whatever that may be. And the two stations seem to be doing quite well as it is right now, without the help of FM. Certainly they are doing better than at least one of CBS radio's FM stations!
Big AM numbers with equal or even less on FM, combined,would be a hell of a shot in ratings and revenue...not to mention a format "exclusive" that would be better than the variations of "music radio" that aren't making the mark as needed moneywise.
Again, would the increase in revenue for the AM station simulcast on FM provide as much revenue as a successful stand-alone FM station would provide? Let's not get two distinct issues confused here. If CBS Radio has an FM music station that is underperforming, that doesn't mean that all FM music stations it will put on the air will underperform, nor does it mean that giving up and throwing on a simulcast of one of their AM all-news stations will be the best use of the frequency...and I mean this from a business standpoint.