Whoo... that's a big question.One with many answers, none of which fit every situation.Bona fides: I have been a broadcast engineer in Baton Rouge and New Orleans off-and-on since 1978. Last gig you'd recognize: Chief Engineer of CC/NOLA circa '97-'04. Been in the studios/transmitters of most every signal you mention, have known both engineers and programmers all over the area.And to the last one, the people I have met who make and execute audio/signal/processing decisions all deeply care about the stations they represent -- all subscribe to the truth that the only thing that matters is what comes out of the box -- and all are sincere in their belief that they are doing the right thing for their station and their listeners.But each station, and in turn the people who represent it, faces a different mix of internal and external metrics upon which the decision of what knob to turn, or not, is based.Some are obvious: as for Entercom (B97, 101.9, others), it is a wonder that they are on the air at all. Their office building has been abandoned since Katrina, and they are having to move to a new building with relatively short notice. Despite what large equipment vendors and post-Telcom96 license-consolidators would like to have management believe, you still cannot just buy a complete new studio or transmitter facility. In other words, radio (and TV) stations are still hand-built, and the process of moving a station -- without unduly breaking any ongoing operations -- can be compared to a game of "pick up sticks... then put them back together down the street in the exact same way you that found them".I've not listened to 'B with a critical ear recently, but it would not surprise me if the process of leapfrogging studios and STL equipment has them running on some form of temporary setup, and as such things may go kaflooey for a while. As for other stations that you perceive as over-processed or otherwise unpleasantly presented, all I can say is that "I feel your pain". 20+ years ago, when LSU's WPRG (KLSU) installed the first CD players in the South and all were marvelling at the sound, my letter published in Broadcasting magazine stated that this harbinger of the coming digital revolution would not mean better audio; but rather, due to all stations using the essentailly the same and equal equipment, the only differentiator would be how much and how loud each station would crank up its processing.There are external factors that cause a station to turn the knob to 11. By the luck of the draw, some have transmitters in unfortunate locations such that a wall-of-sound is required just to overcome the underlying multipath and general signal crud found in urban areas. Others face stupid-crazy competetive situations. I note that many on your "urk"-list have formats aimed to an older (non-teen) audience who merely use radio as background noise, and thus the stations require every bit of 'oomph' to just to rise above the other sounds of life. And I don't need to repeat what the looming dreadnaught of iPods/Streaming/etc. means to youth-oriented formats. Even as I write this, I am 100% satisfied to be listening to "What Would Willie Do?" segueyed into Marshall Crenshaw into Patty Griffin's "Blue Sky" on 2" laptop speakers, via the 28 kb/s stream of the greatest station on the planet (Austin's AAA KGSR,
http://www.kgsr.com).Let's face it, we're radio fans -- we're here, right? -- and not representative of the normal (has a life) listener.But let me give you some good news: the people who populate radio still love it, still enjoy running out to their cars and cranking the volume. Just in the past few weeks, I have asked on-air staff at several of the stations on your list about the currently hot-and-new artists/songs in their respective formats, and was quite informed and entertained by their long answers. The MD of 104.9 is a good man, and a friend of mine, and I know that he cares about his music: the sound, the snap, the feel of every song.A note: we engineers / radio people often use the escape clause of "it's your radio", but sometimes it really is. There is a reason they call it FM: cause it's Freakin' Magic. OK, old and bad joke, but all sorts of obscure black-magic can happen to any part of the broadcast chain: from the studio, to the transmitter, to the weather, to your radio, to the environment and place in which you are listening. If you want to hear radio how the people who set up stations hear it, buy a pair of Sony MDR-V6 headphones and match it to a Sony Radio Walkman, preferably one that can drive the V6 cans such as an SRF-M35 (now superceeded by the M37V). Both the radio and cans can be found at Best Buy. Yes, they're loud, but we all a bit deaf from too many years of wearing headphones.And besides, it's fun when you crank it up.Enjoy.Paul E. Burt, VP of Broadcast OperationsGlobal Security Systems, an RDS-messaging company1230 Raymond Road, #600Jackson, MS 39204