Jay. The added revenue can pay for added bandwidth to increase the number of online listeners at the same time. The webcaster would be the one who chose to make this improvement to his/her streaming contract. The business model for our partnership includes a commission payable to the streaming companies as well. The more streams that carry our content 1 minute up to 5 min per hour, the more the streaming providers make. The tier system for spot placement will go to the streamcasters with more potential listeners, and the highest quality streams in bitrate.
Example: If a streamer with Live365 is running a 24 hour format in 128kbps, they would be offered first placement. If they do not wish to carry any content then we go to the next most desireable streamer (maybe 92kbs or 64kbps) All it will require is an initial communication from the streamcaster indicating that they would like to make some revenue from their efforts..we send the contract, and the secure website for retrieving their audio spots, along with our weekly schedule of what needs to be run,and when.
Each streamcaster will be responsible for downloading and adding our commercial content to thier stream, and an afadavit system is in place along with the aforementioned contract that places a reasonable but completely legal financial/material penalty for violation of the commercial placement which could include seizure of the URL until the penalties are satisfied. There is also a group of paid associates who will monitor streams and report any infractions so it is in everyone's best interest to adhere to the agreement and run the spots as agreed. This is only fair. Streamers will be allowed to opt-out with 30 days notice.
Commercial content will be in the form of per-inquiry (800 number) spots and national commercial content, and will be placed by strem genre and listener appeal. Also the only streamers that we would place content with would have to be flying on the "radar" of SoundExchange and the other governing bodies. Our intent is to give the streamers a way to pay for their service, and our client advertisers a new, untapped, and potentially large audience.
The specific business model will be as registered with copyright attorneys and offices in Missouri and Georgia. This system is different from Google, or some of the others by providing actual audio spots produced FOR the streaming market..and specifically for the hobbyist and limited-revenue streamcaster.