• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Sounds like the sound will be silenced soon:( Very sad

hotpatrick2004

hotpatrick2004

I thoguht it was a well programmed alt station for what alt is today. Very little crossover from active it really is a shame but there numbers have really dropped i wonder when and if well when they will blow it up i am very sad about this.I guess bonneville was never really behind them but they sure are behind there triple a in los angeles what gives???

sound you will be missed.

But they did say silent night show will still be going on.

Good luck to you guys and gals at the sound
 
No, it won't be gone soon.

Way to speculate Patrick. The Sound is staying on 97.3. Watch for those in management to double their responsibilities. That includes on-air.
 
inerudite pachyderm: When a tree falls in the forest and no one hears it—it does not fall. The Sound is Gone-- SAD
 
97.3 pulled in decent numbers (much better than The WOLF) when it was WAQZ. No reason the Sound can't do at least a 2.5 at 97.3. That's about where it was in then last book. 97.3 is NOT a country signal since it doesn't get out of the city very well. Should be OK doing Alt Rock, It did before and not just during Stern.
 
I could see them flipping 97.3 to all Christmas music on Dec 1st and then flip to all talk or another format on Jan 1st 2009 with a possible freq swap with either 92.5 or 94.1.
 
Elephant-- you prove yourself a moron again-- that was with Howard Stern. Just go Smooth Jazz for the HDBA and be done with it
 
anti-em...Is the name calling really necessary? When did I prove to be a moron before?

WAQZ was on the air for more than a year before Stern ever showed up there. Remember "Howard 97.3" when they played Bawitdaba for the whole weekend? We expected Howard to show up, but he didn't. They still got into the 2.0s without Howard. And, in afternoon drive, Jimmy had comparable cume and AQH to Howard. The Arbitron books from 2005 and 2006 are in my shelf. I'll quote them if you'd like.

I agree that they should go Smooth jazz. It could be that the Sound has some obligations to fulfill and that when those are up, the flip could occur. Hearing new rumors of News/Talk now too.

As for the airstaff, they get fired for the same reason staff members are getting fired all across the country. Now there will be two managers who also have to do airshifts.
 
I apologize Mr Phant. I was in a angry white girl rage having lost one of my angry guys on 90sucks Rock--- I am better now, but still do not agree that Channel Z had those kind of numbers minus the fluke book you cite--- Micro signals tend to produce very wide ratings swings because of diary placement. That makes it nearly impossible to sell. I am back on my medicine now and am happy that I taped enough angry shows to last me a couple of years. Again, I am sorry.
 
Anti-em...Don't be sorry. Just be thankful that The Sound is still on, even if it is a not-so-great signal.

Who knows? Maybe something like The Sound will end up on 94.1????? Imagine a WOFX/W??? combo.
 
Didn't 97.3 have personalities back then? Jimmy was there from day one, and Shea was probably on board by then. I still miss her! An Ipod on shuffle won't pull those numbers, and I'm not sure the signal from the Star tower is any better. It's much worse here in Fairfield.

I'll miss The Sound. The music is good, but the personalities and the imaging made the station!
 
Of course it's worse in Fairfield. The antenna moved from Blue Ash to North College Hill. Still, the signal still covers more people now than it did then, and it's still good in the car for the most part in most of the market. It's definitely nomatch for 94.9, but still doable. Consistent mid-2.0 shares is pretty good for that signal. Look at what WYGY was doing with it. Nothing! Just proves that the format has to match the coverage.

As for personalities, remember the Sound didn't have any when it first signed on and it pulled good numbers. If rumors are true, there will soon be some voices on the air there. But, if other rumors are true, there will be NOTHING BUT voices there. (Talk...get it?)
 
I did read where they are keeping the program director and one other chick is gonna do middays.It just might not be silenced and heres praying it won't be. They seem to not play to much active rock which i appreciate and that is quite a achievement the way some alt stations are today or should i say so called alt stations!!!

Not everyone got the pink slip but i feel for anyone that did especially this time of year :(
 
By the way, not to harp on it (could you just indulge an old man?) but that book was not a fluke. Here's the Fall 2000 book as reported by John Kiesewetter in January 2001: (Scroll down)

http://www.enquirer.com/editions/2001/01/23/tem_kiesewetter_lions.html

See that 2.5?
Click to expand...

WAQZ back then had a hard-edged alternative rock playlist -- quite similar to how 96Rock and Dayton's WXEG sound today.

It makes almost zero sense to use that brand as a benchmark to project how well or how poorly The Sound will do on that frequency.

97-3 during its "Everything Alternative" phase much more closely resembled The Sound. Let's not forget that The Sound was really not much more than a rebranding & signal upgrade of "Everything Alternative 97-3."
 
Radio nerds and pros can argue whether one station got a 2 or a 2.5 until the cows come home. It doesn't matter, because the listeners CAN'T FIND THEIR #$%@ STATION! Think they are going to worry about it for more time than it takes to push the car radio button once or twice? Nope, they are going to plug their Ipods into the now standard jack and forget about it.

The industry is eating itself alive, and unless the corporate idiots get a clue, none of will matter.
 
butterball1 said:
Radio nerds and pros can argue whether one station got a 2 or a 2.5 until the cows come home. It doesn't matter, because the listeners CAN'T FIND THEIR #$%@ STATION! Think they are going to worry about it for more time than it takes to push the car radio button once or twice? Nope, they are going to plug their Ipods into the now standard jack and forget about it.

The industry is eating itself alive, and unless the corporate idiots get a clue, none of will matter.
Click to expand...

Agreed. Between my iPod and my wifi radio, my regular radios are basically paperweights that I turn on only every now and then to see how bad Cincinnati radio has gotten.
 
To all...It IS relevant to argue whether that frequency had a 2 share or not. It proves that that signal is viable for a Rock format. That's all. You can argue the nuances of each format if you'd like, but when that signal cumes 150,000 people, (which it did) that's significant. Now, Bonneville has to promote it. If they don't, that's their fault.

Every industry is eating itself alive these days. Just look at the auto industry, banking industry, just about any retail. When nobody's buying, there's no money. Listeners are still listening (for now), but you can't expect these companies to continue what they're doing when they aren't bringing in the revenue they used to. Political money is over. What are these stations going to replace it with?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom