M
mime257
Guest
The Bear is good but does anyone remember when WZOW was simulcasted on 102.3FM in New Carlisle? 97.7 and 102.3 were classic rock I assume going after WAOR? It obviously didn't work and now Artistic Media has an adult contemporary station called The Stream on 102.3 WSMM. Now that WZOW is only on 97.7 they sound more modern rock then ever and their latest ratings are up while WSMM's ratings are awful.
Why wouldn't artistic media put a modern rock format simulcast on 102.3 and 97.7 to compete with WRBR instead of WAOR? The Bear would be more vulnerable having a single 3kw signal. Do you think that Artistic should put WZOW back on 102.3 with 97.7's current format? If not please explain why you believe it would be any worse then what is currently on 102.3.
Why wouldn't artistic media put a modern rock format simulcast on 102.3 and 97.7 to compete with WRBR instead of WAOR? The Bear would be more vulnerable having a single 3kw signal. Do you think that Artistic should put WZOW back on 102.3 with 97.7's current format? If not please explain why you believe it would be any worse then what is currently on 102.3.