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South Georgia radio

There is hardly any talk about radio in south Georgia, especially Albany and Valdosta, so let's talk about it.

Albany: Although this area has been an Arbitron-rated market for a long time, it has fallen behind Valdosta in the market rankings. And this despite the fact Valdosta only had its first book back in February. Also, Albany is a market dominated by Clear Channel, Cumulus, and everybody else. Urban WJIZ-96.3 has dominated the ratings for years, but their fellow sister stations in the CC Albany cluster struggle to keep up at times. As far as Cumulus goes, their news/talk station, WALG-1590, is by far their weakest link, and not just because of the weak signal. It's also because it's all syndication, all the time, 24/7. In fact, the only local news that's available on the radio is the news briefs from a local TV station, which are carried during morning and afternoon drives, usually airing on the six Cumulus FM stations in the area. The strongest station in the group, by far, is WKAK-K Country 104.5, with its powerful 100,000 watts, and its connections with ABC News and the Weather Channel. It seems as if Cumulus, at least the Albany management, doesn't care about WALG, or even its sister AM, WGPC-1450 The Fan, for that matter. The latter station, by the way, has been sports since last September. It seems like they make a few bucks running both stations on a computer and satellite dish, with hardly any local programming at all, if ever. The same thing applies to WEGC-Mix 107, which is also all satellite except for the live broadcast of a Sunday morning service from a local church.

Valdosta: As mentioned above, this market had its first book back in February, with the ratings surveyed being for the Fall of 2004. WAAC-92.9, was the big dog in that market, finishing first in the overall ratings. However, the top cluster in the area is R.T.G. Media, which owns six FM's and one AM. The news/talk station there is 105.9, which has a full fledged local morning talk show, some sports play-by-play, and even a local ESPN Radio outlet in WVLD-1450. If Valdosta can have a news/talk FM, why can't Albany? It seems as if Cumulus could move either the news/talk or sports formats, or maybe both onto the FM dial, but it's not likely to happen anytime soon.

Sorry for the long stay on the soapbox. Aside from that, any thoughts?<P ID="edit"><FONT class="small">Edited by radionut987 on 06/09/05 05:49 PM.</FONT></P>
 
I spent many years at WALG and WKAK truly back in the glory days and when they began their tumble to mediocrity with a parade of so-so owners. I don't live in Albany now but it pains me to see how far the mighty have fallen from a ratings and revenue stand point. Those two stations billed a million a year in the early 80's. Granted the market was not as split but it was also at 10 and 12 dollar rates :)60). The local news gave tv and the newspaper a run for their money. I may not be unbiased since I was the local news director from 1981-83 and again from 1985-90. I joined the stations in 1979. We had two full time news people and did 17 newscasts a day between the 2 stations and they were sold out. I feel Albany could handle a true news/talk station with local news and at least one local show. It would work on either AM or FM.
You mention WGPC-AM is sports now. What syndicator are they airing? Is 1250 still doing sports? They were ESPN at one time.
 
> I spent many years at WALG and WKAK truly back in the glory
> days and when they began their tumble to mediocrity with a
> parade of so-so owners. I don't live in Albany now but it
> pains me to see how far the mighty have fallen from a
> ratings and revenue stand point. Those two stations billed a
> million a year in the early 80's. Granted the market was not
> as split but it was also at 10 and 12 dollar rates :)60).
> The local news gave tv and the newspaper a run for their
> money. I may not be unbiased since I was the local news
> director from 1981-83 and again from 1985-90. I joined the
> stations in 1979. We had two full time news people and did
> 17 newscasts a day between the 2 stations and they were sold
> out. I feel Albany could handle a true news/talk station
> with local news and at least one local show. It would work
> on either AM or FM.
> You mention WGPC-AM is sports now. What syndicator are they
> airing? Is 1250 still doing sports? They were ESPN at one
> time.

WGPC now runs Fox Sports Radio. 1250 is still affiliated with ESPN Radio. Having said that, there's no doubt that WALG had excellent news coverage back in the day. Now it's just a mish-mash of cheap, syndicated programming, with the Georgia News Network the closest thing to true local news. It's just sad that radio has gone downhill, not just in Albany, but basically in most other places nationwide for the most part. And obviously consolidation has had a lot to do with it.

Finally, while having a true news/talk station with local news for Albany would be great, the chances of that happening anytime soon are very unlikely, especially if the current ownership continues to press ahead with its "if it ain't broke it, don't fix it". The problem is that the radio scene in Albany is broke, but nobody's stepping forward to fix it.
<P ID="edit"><FONT class="small">Edited by radionut987 on 06/11/05 03:42 AM.</FONT></P>
 
> Standby. 98.1, WMRZ will be on the air within days.
>

Thanks, McKnowledge! Does anyone know what format WMRZ will have?

<P ID="edit"><FONT class="small">Edited by radionut987 on 06/12/05 03:18 AM.</FONT></P>
 
Does Staton Broadcasting still own the WMRZ CP? From what I had heard, it was for sale at one time. It would be refreshing to see another owner get into the Albany market. I'd love to know what the format plans are for the station.

From what I hear, another signal that may change hands soon is 105.7 WFFM. It would rimshot Albany. Heard that the party looking to buy it wants to go Black Gospel though. I'm surprised that the FCC hasn't been involved with that signal considering it's been dark for over a year!


> > Standby. 98.1, WMRZ will be on the air within days.
> >
>
> Thanks, McKnowledge! Does anyone know what format WMRZ will
> have?
>
 
> Does Staton Broadcasting still own the WMRZ CP? From what I
> had heard, it was for sale at one time. It would be
> refreshing to see another owner get into the Albany market.
> I'd love to know what the format plans are for the station.

I'd like to see either a news/talk, hot AC, urban gospel, or some other format on 98.1. I also agree that it'll be good for some fresh ownership to come into Albany. Maybe that'll make Clear Channel and Cumulus work much harder. And yes, Staton still has the construction permit for WMRZ, at least according to Radio-Locator.com.

> From what I hear, another signal that may change hands soon
> is 105.7 WFFM. It would rimshot Albany. Heard that the
> party looking to buy it wants to go Black Gospel though.
> I'm surprised that the FCC hasn't been involved with that
> signal considering it's been dark for over a year!

It would be great for 960, which is currently urban gospel, and is owned by Clear Channel, to have some competition, which it hasn't had since WGPC-1450 switched from gospel to sports last year. Problem is, 105.7 is blocked in the Albany area by WQVE-V105.5, which may be part of the reason why WFFM is dark now. In fact, it's doubtful that most folks even in Ashburn, let alone Cordele or Tifton, knew that a station even aired on 105.7. Still, a black gospel format on the FM dial could reasonably reach Fitzgerald, Tifton, Sylvester, maybe Cordele, and then some. But, as far as Albany, it's doubtful.


> > > Standby. 98.1, WMRZ will be on the air within days.
> > >
> >
> > Thanks, McKnowledge! Does anyone know what format WMRZ
> will
> > have?
> >
>
<P ID="edit"><FONT class="small">Edited by radionut987 on 06/12/05 04:35 PM.</FONT></P>
 
Another thought concerning Albany that I've always wondered about. How come Sumter Broadcasting (WDEC and WISK) does not market more in Albany? All I hear is ads from Americus businesses.
 
> Another thought concerning Albany that I've always wondered
> about. How come Sumter Broadcasting (WDEC and WISK) does
> not market more in Albany? All I hear is ads from Americus
> businesses.

Maybe the fact that the Sumter Broadcasting stations are the only stations in the Americus/Sumter County area has a lot to do with the lack of Albany commercials. The FM stations especially have a strong emphasis on local news and sports, with the latter focusing mostly on the local high schools and colleges.

http://www.americusradio.com/stapro2004.html

<P ID="edit"><FONT class="small">Edited by radionut987 on 06/13/05 04:59 AM.</FONT></P>
 
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