Southern Indiana radio

[Pantos]

I'm hoping to get some direction on radio stations in Southern Indiana (Harrison County in particular). Would any of you happen to know what stations would/could be options to place advertising in that area? I'm looking for an older population to reach. Thanks!

 

[radio_radio]

I'm hoping to get some direction on radio stations in Southern Indiana (Harrison County in particular). Would any of you happen to know what stations would/could be options to place advertising in that area? I'm looking for an older population to reach. Thanks!

Dan?

WKLO ranks second behind WHAS and is tied with WAMZ in Adults 45+. You'll pay for lots of waste with WHAS and WAMZ if all you care about it Harrison County.

John Kesler
Emmis
Network Indiana

 

[Pantos]

That's the info I was looking for. Thanks Kesler. Hope everything is going well!

Dan

 

[Bengalsfan]

There is an AM radio station in Corydon with an oldies format. WOCC.

http://www.radio-locator.com/cgi-bin/pat?call=WOCC&service=AM&status=L&hours=D

 

[radio_radio]

There is an AM radio station in Corydon with an oldies format. WOCC.

http://www.radio-locator.com/cgi-bin/pat?call=WOCC&service=AM&status=L&hours=D

He's right Dan...and WOCC recently got an FM translator at 102.7 and is reporting significant increases in listening in the local area due to it. Buying WKLO and WOCC would probably do pretty well for you.

 

[NoMoreMornings]

John:

I'm sure you meant well, but your post is exactly the reason Arbitron is focused on enforcing their policies. From a March letter that was mass-mailed to subscribers:

"Permitted Uses of Arbitron Data;

Dear Arbitron Client:
This letter is a courtesy reminder regarding the permitted uses of our data
regarding non-subscribers (as set forth in your Arbitron license agreement), such
as a non-subscribing local radio station....
Per the language in your ... Local Metro Report license agreements, you
are not permitted to use estimates for selling or affiliate purposes on behalf of
non-subscribers...."

 

[radio_radio]

John:

I'm sure you meant well, but your post is exactly the reason Arbitron is focused on enforcing their policies. From a March letter that was mass-mailed to subscribers:

"Permitted Uses of Arbitron Data;

Dear Arbitron Client:
This letter is a courtesy reminder regarding the permitted uses of our data
regarding non-subscribers (as set forth in your Arbitron license agreement), such
as a non-subscribing local radio station....
Per the language in your ... Local Metro Report license agreements, you
are not permitted to use estimates for selling or affiliate purposes on behalf of
non-subscribers...."

You're probably right. Forget what I wrote Dan