> It's certainly possible that the Red Sox could buy a radio
> station outright (instead of buying a percentage of one of
> Greater Media's existing FM stations, as has been rumored).
>
Why the Sox probably won't buy WBOS (or any other station) outright:
1. The debt service on the purchase of the team and improvements to Fenway must be enormous! It's not that the team doesn't have the money, it's that they need to spend it in other areas. Plus they'll need $$$ to hire staff and air personalities, throwing the benefits of staying in-house away for the first year or 2. NESN was an existing station with an in-force sales staff, technical staff and on-air personalities when the current Sox ownership took over. The startup costs were long ago amaratized (sp?).
2. It takes a while for a new station to catch on after launch, and we all know of station flips that go to the top for a book or two then crash. Ask the Celtics - owning a station to put your team on is no guarantee of long-term success. The Sox have a better chance of success, but there are no guarantees.
3. What would they run for the overnights/weekends? ESPN, SNR and FSR are all spoken for in the market. There is no way they would be live 24/7 - not even NESN does that!
4. They would be expanding at the same time that part-owner Boston Globe is laying off people. I know that radio and newspapers are not synonomous, and that the Globe's parent company is purchasing WJAR 10 in Providence, but this is too close to home and basically un-PC.